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It may seem strange that the CEO of the world’s largest tobacco company, which also owns the Marlboro and Pallmall brands, asks the No Smoking. However, it is part of their strategy to look into the sale of electronic alternatives like IQOS which heats tobacco without burning it.
“Cigarettes should be treated like gasoline-powered cars, which will be banned from 2030,” company CEO Philip Morris told UK newspaper The Telegraph in a call on the UK government to legislate on these policies.
The statements come against the backdrop of a significant drop in the number of smokers in the UK, which has led many investors to remove tobacco from their wallets. In addition, more and more institutions are joining the implementation tobacco-free policies.
From the world’s leading tobacco company, they say a world without cigarettes is possible and they make sure that the sooner that happens, the better for the world. “With the right measures, we could stop selling cigarettes in the UK within 10 years,” said Moira Gilchrist, vice president of strategic communications at Philip Morris.
From Philip Morris, they are committed to a smoke-free future, leaning towards selling electronic products where the combustion process does not intervene, also promoting the benefits of quitting smoking. The company has invested $ 8,000 million and is working with scientists to find less harmful alternatives to cigarettes and they have developed a product that heats tobacco without burning it, which they called IQOS.
However, inhaling any smoke is toxic and harmful to our body and vaping and the use of electronic cigarettes is still the subject of debate today where many experts claim that it is just as harmful as cigarettes. .
“Quitting smoking is the best option, but for those who don’t want it, science and technology have enabled companies like ours to create better alternatives for continuing to smoke,” said Moira Gilchrist.
According to the World Health Organization, Smoking, including passive smoke inhalation, kills more than 8 million people a year. The British government had already announced an ambitious plan in 2019 to eliminate smoking in England within a decade. A year ago, it was launched and released its work plan for Smoke-Free 2030, in which they propose to tobacco workers to encourage smokers to quit.
In his announcement, Jacek Olczak also expressed concern about the pollution that tobacco cigarettes produce for the environment since it is one of the main pollutants worldwide.
However, several anti-tobacco activists were skeptical of messages from the CEO of the tobacco company saying it was part of a campaign that seeks to protect their own interests.
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