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The towels contained messages to "connect" the pbadengers.
The airline Delta and Coca Cola They came to apologize for a marketing mistake.
Pbadengers shared images of towels with the mark of Coca Cola delivered on Delta flights. The messages they contained contained a sort of "lift" between pbadengers.
In one of them, one could read: "Be old, I wrote your mobile phone number and give it to the one you like on the plane … you never know", followed by a space to enter the name and phone number.
On another briefcase, he says, "Because you're in a plane filled with interesting people and hey … you never know."
Towels circulated on Delta flights for a few weeks before being removed from traffic.
Coca Cola He explained in a statement: "They sincerely apologized to anyone who was offended.
We worked with our Delta partners to start removing towels last month and replace them with another model. "
And Delta, on the other hand, said, "We are doing product rotation Coca Cola regularly as part of our society, but we are wrong. We apologize and started removing the towels from our plane in January. "
Coca Cola He highlighted his efforts as a brand by declaring "the most optimistic social network brand" and Delta wanted to become a leading brand for consumers through their investments in on-board experience.
Source: La Nación
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