"Trashtag Challenge": the first viral challenge contributing to the cleanliness of the environment and the global frenzy – 13/03/2019

The viral challenges generated in social networks, mainly Twitter, appeal to the humor of users, although it is recommended not to do so. So it came with #BirdBoxChallenge, which encourages walking with blindfolded as in the movie.

But now, a new challenge has emerged that could help humanity. It is about #TrashtagChallenge or #TrashTag, which involves collecting garbage that others throw away, whether on the street, at the beach or in the mountains, and so on. clean the environment.

Many people throw their garbage anywhere, regardless of the general damage caused to the planet. The challenge is to clean up natural areas by its will and post an image of the before and after in your network profiles with the hashtag.

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Twitter, Instagram and Facebook have already published thousands of photographs from around the world with radical changes: beaches flooded with plastic remains to almost unpolluted beaches.

It should be noted that this action is not new, but it has now reached the Internet to grow around the world. The attorney Afroz Shah (33) promoted this initiative in 2016 and from then on he managed to collect two million kilos of waste The newspaper El País reported that from the beach of Versova, Bombay (India), with the help of hundreds of volunteers

The challenge, organized with eight-hour days at weekends, was helped by UN ambbadador Lewis Pugh.

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In the last few hours, thanks to networks, has grown. In Spain, for example, the actor and model Jon Kortajarena and the NGO Greenpeace gathered hundreds of people during a day where they collected plastic on a beach, as part of countryside. Cursed plastic of the environmental organization.

The challenge adds to a UN alert on the environmental crisis The Department of the Environment (UNEP) published an badysis in which it concluded that "urgent" measures were needed to preserve the planet from contamination.

In this sense, he states that, although some concrete points have been somewhat improved, "for more than 20 years," the general state of the environment has continued to deteriorate around the world ". According to the badysis, many countries and regions are threatened by climate change, the considerable loss of biodiversity, the drastic reduction of available freshwater resources, the deadly air pollution, the inundation plastics in the seas and oceans and overfishing.

CD.