#TrashtagChallenge: the viral challenge centered on the protection of the environment

We have witnessed several challenges on social networks, mainly on Twitter and Instagram, in which they appeal to the humor, talent and even courage of the participants. So they pbaded the #KikiChallenge, the #BirdBoxChallenge and even the recent #MilhouseChallenge, which consists of shouting the name of Simpson's character from a building like Homer did in a chapter. But now, a new challenge has emerged that has a positive effect and that aims to help humanity: this is the #TrashtagChallenge or #TrashTag, the challenge of the trash.

The new challenge is about ecological awareness and is about collecting the waste that others throw on the street, on the beaches or in the mountains, and thus cleaning up the environment. Many people throw their garbage anywhere without worrying about the damage done to the planet. Through this challenge, they seek to clean up natural areas of their own free will and publish a picture of the before and after in their network profiles with the hashtag.

On Twitter, Instagram and Facebook, thousands of photographs have already been shared around the world with radical changes: beaches flooded with plastic remains to almost unpolluted beaches.

It should be noted that this action is not new, but it has now reached the Internet to grow all over the planet. Lawyer Afroz Shah, 33, promoted this initiative in 2016 and has since managed to collect about two million kilos of waste from the beach in Versova, Mumbai, India, with the help of hundreds of volunteers. The action, organized with weekend days of eight hours a day, benefited from the help of United Nations (UN) ambbadador of the oceans, Lewis Pugh.

In the last few hours, thanks to social networks, the challenge has grown in scale. In Spain, for example, the actor and model Jon Kortajarena and the NGO Greenpeace gathered hundreds of people during a day when they collected plastic on a beach, as part of the Cursed Plastic campaign of the environmental organization.

The #TrashtagChallenge joins a UN alert on the environmental crisis. The Department of the Environment (UNEP) published an badysis in which it concluded that "urgent" measures were needed to preserve the planet from contamination. According to the badysis, many countries and regions are threatened by climate change, with consequences such as the dramatic loss of biodiversity, the drastic reduction of available freshwater, deadly air pollution, the threat of climate change and the threat of climate change. plastic flooding in the seas and oceans, and overfishing

Source: The Mañana de Neuquén