Triumph in China (under pressure) an application of President Xi Jinping

Millions of Chinese have already downloaded the application of President Xi, which calculates the time spent by Internet users to review the appointments of the head of state or view small videos devoted to his speeches or his travels .

Users earn points if they share articles or answer questions correctly. These virtual points can then be converted into gifts.

But some users claim to feel compelled to download the application and others expect it to be useful in their career as a public servant. Political leaders continue to promote it.

When you open the app, a photo of the chair appears with a red background next to the sentence. "Xuexi Qiangguo", an ambiguous expression that in Chinese can be interpreted as "Study to make the country stronger" but also like "Study Xi to make the country stronger".

Since its launch in January, the program has been downloaded about 44 million times on Apple or Android phones, according to the statistics firm Qimai Technology.

"This is a perfect example of the Xi Jinping era propaganda, it is adapted to China and its huge population of Internet users"he said Manya Koetse, publisher of "What's Weibo", a website that badyzes the content of Chinese social networks.

After the parliament's decision last year, abolish the limit of two presidential terms, Xi Jinping He can potentially be president for life.

The cult of his person has intensified since he came to power in 2012, to the point that some already compare him to Mao Zedong (1893-1976), founder of the People's China.

The "thinking" of the two leaders is enshrined in the Constitution. The founder of Communist China shared his ideas with Mao's Little Red Book, published in 1964, fired over 900 million copies.

These last years the communist party's propaganda services are constantly inventing new ways to influence the population, for example by creating themes of rap or cartoons in social networks to spread their message.

The new app provides access to thousands of books, magazines, newspapers, academic publications, television series and movies. But to access it, users must register with their phone number and the name of their employer.

A woman who works for an official Chinese media told AFP that she was publishing her note on the WeChat questionnaires, a social network, waiting for her boss to see her and get a promotion that she had requested recently. "It's a way to score points"he says.

In recent weeks, dozens of city councils have organized meetings to promote the application.

The result is that last month was the most downloaded from the Apple App Store. But users gave it 2.4 out of 5 stars.