Two Neuquinos have created a magic powder to eat and lose weight

Sweet and salty

"He understood that many people, like him, eat badly because they do not have the time or the place to prepare a balanced meal. These foods are not meant only for athletes but for the whole family, even for a boy of school age, "said Francisco. After several trials in nutrition, the pharmacist has developed portions of powder equivalent to meals of 100 calories, presented in different textures and in both sweet and salty flavors.

The entrepreneurs explained that the goal is to prepare a balanced meal with adequate nutritional values. Simply open the dust jacket and mix it with a water cap. However, you can also add more liquid to convert the salted powders into soups or to mix the dried product in a recipe such as cookie dough.

More employees

Over the years, the company has grown and integrated the advice of Julieta, nutritionist and sister of Federico, as well as that of two accountants family members and employee in charge of the development with the help of machines located at the pharmacy itself, in San Martín in 1400.

The product is sold in packs of five packs of 25 grams, which cost 40 pesos per envelope. "At the moment, they are only available in the pharmacy, but we want to grow to start selling on the Internet," said Francisco, who dreams of developing the market throughout the country.

The recipes he thought were based on Dr. Barry Sears' book The Diet of the Area, which allowed the entrepreneur to lose weight and develop this unique product for regional production. "He is well known in Spain or Italy, which opens up new markets in Europe," said Francisco.

Unlike other nutrition powders of international renown, this food is not related to the world of high-level sports, nor to a clientele whose goal is to lose weight.

"The idea is that it can be consumed by the whole family and, especially, by those who do not find the time or place to eat healthy," the entrepreneur concluded.

A program that has opened their commercial minds

Since Francisco Arrigoni joined the project of his father Federico, a pharmacist who has devoted himself to creating dehydrated foods in Neuquén, the Powerfarm company has received a new imprint and greater impetus in the field of marketing.

In addition to making changes to the official website, Francisco asked his father to write the project in the Banco Macro Ships program. After the jury's evaluation, the Arrigoni were chosen from among the five finalists in the province of Neuquén.

"It was an amazing learning experience and the opportunity to learn from other entrepreneurs and networking," said Francisco, stating that, through their participation, scholarships were awarded to them for participate in two courses in Buenos Aires.

In addition to acquiring new tools to think about a business plan and marketing strategies, the entrepreneurs emphasized that participation in Ships allowed them to take into account the potential of their entrepreneurship, a craft idea consisting of eat more balanced days of great activity. And they are grateful to grow up with their own vision.

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