US allows Philip Morris's smoke-free cigarette

The IQOS is already marketed in 44 countries, including Argentina. In the region, it is authorized in Canada, Colombia, Curaçao, the Dominican Republic and Guatemala.

The company said in a statement that the FDA had agreed to consider that "IQOS" is appropriate for the protection of public health and has authorized it for sale in the US. of the Full Pre-Market Tobacco Product Demand Assessment (PMTA), submitted to the Agency in 2017. "

The company's goal in the world is that at least 30% of its total sales in 2025 come from IQOS and similar devices to be developed in the coming years, without combustion nor smoke. FDA clearance for sale in the United States It is considered essential help to achieve this goal.

In the fourth quarter of 2018, sales of PMI's heated tobacco products increased by 14.2% to 41,400 million units. And the volume of cigarettes decreased 2.8% to 740,300 million units.

"Unlike cigarettes, the IQOS system heats up, but does not burn, tobacco is the first product of electrically heated tobacco to be sold in the United States under the 2009 law authorizing the FDA to regulate tobacco products, including monitoring of innovative products, "said PMI.