Valenziana will start exporting to Uruguay and Paraguay and will open 20 of its own stores across the country

The cabinet’s decision is part of a master plan that began six years ago and which involves a investment of 4 million USD until 2025, which envisages expansion at national and international level, at the same time as it foresees the development of new product lines with its own design and development.

The brand will start exporting its designer furniture to neighboring countries of Paraguay and Uruguay by opening exclusive stores. It is thus taking advantage of the sustained growth it has been developing for 30 years.

“We believe that there is a very interesting market niche among our neighbors Uruguay and Paraguay, where we see the need to cover”, explained Díaz. after announcing the strategy of the company which has 30 years of experience in the sector. In this sense, he stressed that exports to the Latin American market will start with these countries, but will not stop there: “Then we will seek to add others like Chile, Peru and Bolivia,” he added.

The plan of Valencian It is released in the context of a complex economic situation resulting from the pandemic, which has led to the reduction of the positions in the country of various companies such as the Chilean multinational Falabella. From the Santa Fe company, on the other hand, they trust the local market and are committed to expanding their presence throughout the national territory.

The schematic expansion plan for 2021 aims to open 20 own branches in the most important cities of Argentina. “We are going to open exclusive stores in Mendoza; Córdoba Capital, Villa María and Venado Tuerto; Tucuman; Santiago del Estero; as well as in the towns of Pergamino and San Nicolás in the province of Buenos Aires; Posadas in Misiones; Rafaela in Santa Fé; and in the autonomous city of Buenos Aires, ”said Díaz.

With the opening of their own new points of sale, they aim at a more sustainable development of the company, in addition to widening the range of marketing. “In this way, we will cover the whole national territory with more than 55 stores in an exclusive model or an official point of sale”, said Díaz.

On the other hand, the brand will present new lines of home furniture that will include those for outdoor and garden, with its own designs and developments, as well as living rooms, dining rooms and furniture in general.

“In 2020, in the midst of the pandemic, we have experienced exponential growth thanks to the creation of real jobs, and today we can say with pride that we are more than 210 employees,” added Díaz. “We are currently working very hard on import substitution through our research and development team, adding value; as well as in the expansion of the upholstery sector and the development of the metallurgical sector ”, he concluded.