Victoria's Secret arrives for the first time in the country and plans to open twelve stores

The chain of women's lingerieVictoria's SecretHe returned to Argentina, but this time his arrival is imminent and his opening is scheduled for the end of 2019 or the beginning of 2020. This was declared by a leader of theDavid Group, a conglomerate of Panama-based companies, which owns Victoria's Secret shows on other mainland markets and will be responsible for publicizing the brand of lingerie and female beauty, not only in the country, but also in Uruguay and Paraguay.

As stated, the goal is to have12stores in Argentina's main shopping centers, all within five years. At the moment, we knew that Grupo David was already researching where the stores would be located. They will be spaces between80a200 m2but in the future, they plan to open premises with larger facilities.

According to the information provided, we still do not know where the stores will be, but we think that thepurchasesthey will be the first option because they are spaces that offer visibility and a flow of superior customers. In addition, the opening of the first premises will meet its conceptbeauty and accessories, which includes creams, cosmetics and makeup. In case of a flow of sales, do not exclude the addition of the fashion section, with its lingerie, pajamas, body, shirts, among others.

Unlike other US luxury brands, Victoria's Secret had never owned a store in the country and despite the fact that the brand had been flirting for several years with a possible landing, its products could only go up in the air. now be found only at the airport. ofEzeizaandAeroparque. However, it is surprising that his arrival comes at a time when some luxury companies have decided to leave the country in recent years and others find themselves with decreases in sales that threaten their stay.

According to the prices posted on the brand's website in the United States, the corsages oscillate between$ 1000and1500 $, nightgowns$ 1600, the bodies between$ 1,400and$ 2500perfumes$ 2,000body lotions$ 680and shower gels$ 500. Although the cost is not economical at all, many Argentineans travel abroad to buy some of their products, so that managers understand that even if the economic moment is not the best, the demand is present and that they will get a good sales volume.

Victoria's Secret is one of the most recognized American brands and itsfashion showIt's one of the most anticipated moments of the fashion world. Each year, the brand celebrates the parade during which the best models in ascension run its long parade. Although its inauguration in the country today is defined, we will have to wait until the next few months to confirm that openings are specified, given the context accumulated by the sector.