VIDEO: Corona Beer chooses Gael García Bernal as ambassador for his 94th birthday

The Mexican actor Gael Garcia he was responsible for making known the history and the evolution of the beer brand Corona, through a documentary that mixes its history with that of Mexico.

"Mexicans have no limits, we turn barriers into possibilities, "says the actor in the short film made in cinematographic technique stop motion.

The protagonist of the movie "Desierto", commented in a video recorded behind the scenes that for him, there is no doubt that "the good things remainand I feel that this is one of the things that has an impact on Corona's history with Mexico. "

He added that one of the reasons he had agreed to participate in the project was "the first because I like beer and the second because I liked it." the proposal to tell the story of this brand with that of our Mexico ".

Through different moments that have marked the history of the country, the evolution of the brewery over the past 100 years, that the Mexican brand is about to meet since its inception.

Corona is one of the top 10 most sold beers in the world according to the rankings of Millward Brown and Brandz.

"The story of the best beer" is the title of the first video clip, 1 minute, four episodes. In another video of more than four minutes, the behind the camera of the craft project It took about two months.

"Corona has a nice story with Mexico is about the history of progress, vision and creativity ", commented in the longer video Clarissa Pantoja, director of the brand.

In the first part of the advertising campaign, the Origins of the brewery created by a group of Mexican bakers who started producing alcoholic beverages at the end of the Mexican revolution.

"Only history can talk about what we are made of, which is why our merit deserves to be told," says the actor in the documentary that reflects in his images important moments like the golden age of Mexican cinema (from 1936 to 1959), as well as economic crisis this left the devaluation of the peso in the early eighties.

For the commercial, they had to elaborate 421 thumbnails, including 71 characters and the remaining 350 replicas of the product packaging.

"Always true to ourselves and our recipe.in history, it is said that we are made up of the best and the best ever arrested "says Gael García at the end of the advertisement.