What are the challenges according to MercadoLibre, Falabella and Google?

Although consumption shows signs of cooling the e-commerce recorded sustained growth year after year. Clearly, his share in the economy is lower than the trade traditional "but to where they go enterprises .

] Are they based on a fact factual : the demand exceeds the supply so that the big players of the detail and technology van acei t and his strategies for balance the balance.

"There is Supply Deficiency Demand is We all have cell phones, we have about 100 thousand hits per minute "said Karen Bruck, director of corporate sales at Mercado Libre, in statements quoted by La Voz.

The Board stated that improve the supply of goods the quality of services and and times of logistics and gave as an example the case of another Latin American economy.

"In Mexico 80% of the purchases we deliver them in less than 48 hours and half price of which it in costs here, "explained Bruck at the annual meeting of of Comercio y Servicios, which took place in Buenos Aires.

Lucas Landesman, General Manager of Falabella .com, Pablo Beramendi, CEO of Google Argentina, Alberto Calvo, of Netshoes and Diego Gutiérrez Zaldívar, of RSK Labs .

] For its part, Landesman noticed that the industry has " shortcomings in the total supply " and also pointed out as a problem the ] logistics because of the great territorial extension which generates some complications .

Bruck cited another e problem, related to human resources that is already a frequent complaint in the Argentine technology industry.

"It costs us to get programmers ." Also specialists in statistics and data badysis but especially programmers, "explained Bruck, who also lamented that young people are still predominantly inclined to ] traditional careers . in the sector " software " increased by 11%, but there are more than 3,800 unfilled positions. In this scenario, Beramendi says that in addition to quantity, there is a rare diversity: "We lack women ," he adds

Finally, Calvo , who also chairs the Argentine Chamber of Electronic Commerce, reflects on the project. 111 thousand to train human resources and asked more initiatives of this type.