Who is the guru behind the "Vietnamese" motivational speech of Marcos Peña

As a campaign leader, besides being a member of the Cabinet, in the quincho of the Olivos presidential residence, Marcos Peña addressed the candidates of Cambiemos who must fight in districts controlled by Peronism in the province of Buenos Aires: "We must be like the Vietnamese"He told them.

His exhortation to the candidates is based on the discussions of TED and the essays of Simon Sinek, a British writer and motivator who applies game theory to organizations.

More precisely, what Sinek is interested in is what he calls the "infinite game", in which both known and unknown players participate, with changing rules that can sometimes be stabilized and modified.

In this game, he explains, there is no winner or loser, but the goal is to stay in the game, stay, rather than win. For that, organizations – we could say companies or parties – do not focus on what the competitor does but focus on their own long-term goals – what Sinek calls "his vision" – on how to reach them, for which they must continually improve. The rules of the game are not stable, the stable is the vision.

That's how Vietnam won the war against the United States, explains Sinek. Americans have played to win, the Vietnamese to survive, continue to exist.

Of course, if you listen to this motivator (see the video that accompanies this note), it will be appreciated that his advice is to stick to values ​​and not to change tactics permanently according to the action of the competition. In this context, it must be asked whether Sinek would approve the carpooling President Mauricio Macri and Governor Maria Eugenia Vidal, who he looks too much like those run by competitor Sergio Mbada He was in several provinces during the months of January, February and March.

Sinek, however, recommends values-oriented work, that is, long-term goals, without looking at or being influenced by what the other the players, because it leads to distraction, waste of resources and a constant change of "look" and "direction".

"Large organizations base their decisions on values, all the time, then interests come into play," he said.

But it's often the opposite that happens: it's decided based on the short term and what the competition is doing. These are "in isolation" decisions, says Sinek. And when you look at all of these decisions, "Nobody knows what ideals you are pursuing."

Instead, if someone makes decisions based on their values, at least most of the time, when looking at the whole, "we can say of you or your organization: I already know what your ideals and principles are, I believe in the same thing you think, would be part of your organization, contribute to it, loyalty is based on that. "

To illustrate what he sees as the "vision" of an organization, the goal he always strives for, Sinek says, "We believe that all men are born equal." This is not quite true today, but "we go and we die trying" to achieve this goal.