Why millionaire Arturo Elías Ayub played a key role in the Pumas bichampleion

The UNAM Pumas They are not going through the best economic times and the team suffered this lack of momentum, as resources did not reach staff readiness and the institution’s core forces had to take another step forward.

The poor sporting results have contributed to the fact that the board of directors that governs the team does not receive the best praise, which is why its model has been questioned by analysts and fans, because unlike the rest of the teams of the MX League, The Pumas depend on and are managed by a Patronage.

This group is made up of people associated with the the university, with in-depth business knowledge and with the interest of advancing the non-profit football team as the main objective, so that he has in his hands the negotiation of all kinds of commercial, economic and sporting agreements .

The last completely successful direction was the one in charge of the businessman Arturo Elias Ayub, billionaire’s son-in-law Carlos slim, and one of the most influential figures in Mexico today.

Under his mandate, which spanned the years 2001 to 2005, the Pumas they have the history 2004 double championship, a title of Champion of Champions, plus two sub-championships of Concachampions and Copa Sudamericana.

The formula used to maintain an extraordinary performance of the team led the supporters to demand their return to the administrative management of the sports institution, in particular because of the poor results obtained by the last presidents of the board of directors, Rodrigo Ares from Parga and Leopold Silva.

His influence on this team was total and involved various aspects of the institution, since in the words of his Shark of Shark aquarium, achieved absolute communion between fans, management, coaching staff and players, so that the results were given by inertia to an extraordinary working group.

“My relationship with Hugo (Sánchez), with the players, with the cheerleaders. It was a very cool roll and even the famous Pumania. For me the secret is this unity of what the team has combined, ”he said in an interview with Javier alarcon.

In that time, Elie Ayub was responsible for changing the image of the team and one of his first steps was to return to Hugo sanchez to the technical direction of the team, which left on bad terms and which finally won the long-awaited double title, in addition to a historic participation in the Santiago Bernabéu Trophy.

The then 36-year-old president was climbing the ranks in the Telmex Foundation, a company that ended up removing him from his responsibilities University Club in 2005, it was therefore already fully mature in its business fleet, an experience that enabled it to improve the commercial agreements of Pumas.

Under his leadership, the club generated organic resources through two crucial and innovative factors. First, he upgraded his main sponsorship deal, as he left the business behind. Nike and signed with Lotto make clothes; furthermore, he was associated with The rebel to eradicate piracy of official jerseys and began selling other types of clothing with the team crest.

These two elements combine to expose the brand of the team abroad and enhance all commercial transactions, as well as the debt of $ 15 million that the institution had been eradicated and its exit left positive numbers for over $ 4 million, according to the portal Goal.

This sound financial management was the main reason why the team was able to invest in strong players from abroad, such as Bruno Marioni, Darío Verón, Leandro Augusto and Ailton da silva, who were the main reinforcements that complemented a good range of local players.

Even if he was not in the same role, this formula served him so well that between 2013 and 2014, already as a shareholder of the Leon Club, the Guanajuato team led by Gustavo Matosas placeholder image get a new double championship, so his influence in this type of institution has always been good in terms of results.

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