With $ 100 Million Investment, Marriott to Open First Luxury Hotel in Buenos Aires

The growing presence of new developers and more and more consumers who aspire to design W hotels with their Whatever / Whenever service has made the project possible, which plans to open its doors by 2024 and with an estimated investment in 100 million USD.

The hotel and its residences will be located in the same 35-story multifunctional tower, ready to set trends in Puerto Madero.

"We are proud to be working with GNV Group to bring W's unparalleled experience to Madero Harbor, an ambitious project in one of Buenos Aires' most sought-after areas"said Laurent de Kousemaeker, director of Marriott International's development in the Caribbean and Latin America.

"Puerto Madero is on the verge of becoming one of the most coveted luxury destinations in Latin America with its homes, office complexes and businesses that flourish in this modern atmosphere, complemented by Generous outdoor spaces and vibrant nightlife ".

W Buenos Aires It will be designed by the internationally renowned architect Carlos Ott and the local BMA studio, which refers to culture, heritage and pbadion for design. The lively proposal between meeting spaces, restaurants and a bar on the terrace offering incredible panoramic views of the city, will be the perfect setting for the 150 rooms planned for this magnificent hotel.

"Buenos Aires is a city that never sleeps and, like the W brand, overflows with creative energy"he said Ivan Ginevra, Vice President of the GNV Group. "The combination of the city's phenomenal nightlife, its rich and impressive architecture and its cultural heritage make it one of the most inspiring and pbadionate capitals – ideal for W guests who live to the rhythm of the city." music and looking for the unexpected. "

"We are very proud to have been chosen by Marriott International to collaborate with us on this incredible project, which will change the cityscape of Buenos Aires and help make Puerto Madero the most extraordinary part of the city."He stated Alejandro Ginevra, president of the GNV group.

W Buenos Aires will join the W brand portfolio in Central and South America, including W Bogotá, W Costa Rica, W Mexico, W Panama, W Punta de Mita and W Santiago.