With a vaquita on Twitter, he has collected $ 2 million and will manufacture chips for celiac – 05/11/2019

Banks save some $ 30,000 million from customers who do not find, or do not want, better alternatives to a fixed term or foreign currency savings account. The entities also do not have many options: either lend them to a foreign trade-related company, or leave them there by paying a negligible interest rate to the saver . For some it's a solvency guarantee Do not lend money to those who do not generate money. For others, a significant loss of income.

In this scenario, the entrepreneur Pablo Ricatti (Today in the bakery sector, but with a history in the capital market) has decided to move on an original path. Via your twitter account he called on his supporters to set up a "Vaquita". In other words, he asked for cash contributions from those who might be interested in becoming shareholders of a company to bademble from scratchin this case, a manufacturer of food products for celiacs. More precisely chipá without TACC

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The call was launched the first week of April this year and Ricatti received in just twelve hours 669 proposals for a total of $ 4,895,444between a Saturday at 10 o'clock in the evening and 10 o'clock in the morning on Sunday.

Here is what Ricatti says:

– I asked how much they would be willing to put each, the answers I received were double what I had calculated to build the factory, that is, ie the civil works and the badembly of the production line. I first tweeted, then I completed the business plan through a video via Periscope.

– What happened next?

– I set up a filter to make sure the money proposals were firm. To each of those who told me that he was willing to put money I sent them a form where they had to put CUIL, COOKED, address, personal data.

It's not that Ricatti is foreign to his future partners. Many people know him via Twitter, where he usually makes the work of his bread machine public (Salke Fresh, specialized in bread for panchos) located in San Justo. Also in social networks, we usually talk about finance, stock markets, foreign exchange market, using their knowledge acquired years ago in the monetary tables of investment banks. He also had an ephemeral pbadage through the city with his Hamburger Hamburg, which had to close in 2015, a few months after it opened, to focus on the bakery factory. Ricatti usually says that you have to realize quickly when a business does not work.

Let's go back to the vaquita: in this second stage, there was the 373 final shareholders, with an average capital contribution of $ 6,020 per head, although a woman from Neuquén who enters with $ 250. Ricatti recognizes that the impact of his initiative has surprised him. "They seemed interested and many became partners from all over the country, as well as from the United States, Uruguay and Paraguay.I had to leave out people who were willing to invest until the end of the year. $ 200,000, because I wanted a well-atomized capital stock, so that no one could have too much strength to overthrow in any way a vote. In total, we will start with $ 2,245,740. The money will be received on the bank account of the new company when all legal steps are completed.

– It is striking to see how he managed to collect so many wills while there is a climate of great distrust in the progress of the economy

-My intention is to bring people to real business. And to the real capital market. There is $ 30,000 million in banks and nobody knows what to do with it. You have to keep your eyes open to channel this money into interesting companies. What I notice is that there is a loophole in the market because very little is done to attract money to companies that have just started. Everything is armed for the money to go to mature businesses, with a low rate of return.

– More precisely, at what stage are they?

– For the moment, go ahead with the bureaucratic part. Last week, we voted on how the company will be legally incorporated and how the company's status will be written to register the company. For now, the bademblies are resolved in digital form.

– Where will they be installed?

– We meet different industrial parks, speaking with some municipalities, although we have to say that we have not found any that offers us any incentive whatsoever, which also evokes the difficulties encountered in this country to create new businesses. For the moment, the Hurlingham Industrial Park offers the most opportunities because it is well connected in terms of logistics. But we are open to seeing other places.

– The plan is a food factory for celiacs, nothing more?

– The goal is that, but it's the original idea. In the long term, we want to build new food factories. We will bring products without TACC to celiacs, by setting up a distribution system allowing us to go to each of the consumers. But the general business plan is to create a digital market where people can buy different food products, ours and those made by other suppliers. My dream is that we can fill the shopping centers of a family with products purchased on our site. And as shareholders, we consume what we make. I think we can be very competitive with what we see in the market today. In principle, let's start with the chipa for celiacs at an affordable price. I've found that the price gap is tiny, because to produce, it takes a special plant, without contamination and that generates dilemmas. But it's not as difficult as sending a rocket to the moon. This is because of a market problem. I make bread for hot dogs, and if I wanted to do it without tacc, I needed an isolated line that was not contaminated. We will sell chipa without tacc at the same price as the common. But later, I think of pasta, other baked goods. For now, we are thinking of a 400 square meter factory, with a production line imported from Brazil, which would require 6 employees for a daily production of 32,000 kilos.

-How will they distribute utilities?

– Let's see what is the most practical from a fiscal point of view, but I want to pay a monthly rent, that people see that this vaquita has become a dairy cow that every month leaves something in his pocket.