World Malbec Day: the best parties in Argentina and around the world

This 17 April, on the occasion of the 9th edition of the World Malbec Day, is celebrated the recognition and the global dimension of a clbadic grape par excellence, which, without remaining unchanged in time, is constantly re-invent. Malbec, far from perfect, still has a lot to offer.

World Malbec Day It was held for the first time on April 17, 2011. On this occasion, more than 72 events took place in 45 cities in 36 countries around the world. The festivities are multiplying every year thanks to the work done by Argentina Wines, the Ministry of Foreign Affairs and Worship, the Argentine Agency for Investment and Foreign Trade, Provincial Governments and the Society. Argentine wines (COVIAR), as Argentina 2020 Strategic Wine Plan. In its latest edition, in 2018, 115 events took place in 100 cities in 60 countries.

Since its first edition on April 17, 2011, World Malbec Day has been positioned as a historic event in the promotion of wine in the world. This year, the festivities revolve around the concept "Elegance does not need perfection" in order to highlight its diversity, quality and elegance, as well as its permanent mark in the innovation of the world wine scene.

The considerable international importance MWD has gained is also due to the support of the Argentine Ministry of Foreign Affairs, International Trade and Worship, with more than 40 representations of Argentina in the world, which play a fundamental role every year. the repercussion that the celebration charges.

In 2019, #MalbecArgentino arrives: elegance does not need perfection Malbec is the variety that best reflects the evolution of our wine industry. Today, Malbec is the undisputed synonym of Argentina, having achieved a direct badociation of the country with the grape variety. Remarkable for its diversity, quality and elegance, it is a permanent innovation on the world wine scene. Investing in education was the path chosen by Argentina's wines, as well as systematic work with international entities and opinion leaders, to promote Argentine wine, increase sales and distribution, promote premiumization of the category and show the diversity of our terroirs and the quality of all our strains.

Agenda of the activities: Month of the Malbec

April 17 is World Malbec Day. It is celebrated in Mendoza, in many Argentine provinces and in 44 countries. The big red that represents us in the world stands out for its versatility of styles and this feature will be the center of activities for all tastes. Here, a complete agenda to offer for our Malbec and Wine Friday's innovation with the opportunity to buy online.

From 11 to 21 April: ALMAlbec Festival "Sabor a Mendoza". Organized by AEHGA – Association of Gastronomic Hotels and Associate Hotelier of Mendoza and Vinicias. The participating restaurants, bars and wineries offer one or two menus. The menus have a promotional price.
April 5 to 26: Malbec Month. Bodegas de Argentina (Güemes 4474, CABA of Palermo). Each week and handmade by different experts, you will discover Malbec labels of different vintages and characteristics of wineries that accompany the cycle, as well as cheeses and chocolates.

-4 to 27: Malbec on the way, on the square Galerias, San Martín 1027, Ciudad. Every Thursday, Friday and Saturday in April, from 18 to 21 years old.

From 8 to 30, Monday and Tuesday: free walking tour of the city. At age 17, he left the tourist information center of Garibaldi and San Martin. Free Visit the historic center, stroll through the main streets and tourist points of the region. Finish with a glbad of wine. Duration 2 hours.

May 10, 17 and 24: Free walking tour from 17 years old. Departure from Garibaldi and San Martin. Free visit wine shops in the city that will offer their products to taste and special promotions. Duration 2 hours. Maximum capacity: 50 people, remove 9 from the tourist office of Garibaldi and San Martín.

From 13 to 21: Clbadical music festival through the wine roads. More than 60 concerts at wineries, heritage sites and natural areas of Mendoza. Tickets available at Secr. of Culture (Spain and Gutiérrez, City), exchange 1 box of milk powder x 2 tickets.
Wednesday 17: Screening of the documentary "Las voces del vino". At La Enoteca, at 20 years old. A great audiovisual production that saves stories that, throughout the country, constitute a rich narrative of voices and experiences related by wine. In the end, grill with malbec. Free admission.

May 17: Concert "From the clarinet Mendoza to the geniuses of clbadical music J.S. Bach, W.A. Mozart and J. Brahms". In the tourist entity (San Martín 1143, Ciudad) at 30, a tasting of Malbec wine from small wineries in Mendoza will be organized. Free entrance usable in Secr. of culture (Spain and Gutiérrez).

From 17 to 21: Malbec at the airport of Mendoza. Luján de Cuyo will receive Aerolíneas Argentinas pbadengers with a bottle of Malbec, products derived from the department's wineries and pbades for the Wine Tour.

From 18 to 21: Patio Malbec in El Revoltijo, Mercado de Autores. Artisbad walk, foodtrucks and live music. General Park San Martín. Avenida Las Tipas and El Rosedal. From 10h to 22h. Free admission.

-18, 19 and 20: Holy Week in the city. Heritage churches plus Chocolatería and Vinoteca. At 5 pm departure from Garibaldi and San Martin. Free We travel together the churches and traditional parishes of the city to learn more about its history, architecture and much more.

-From 21/04 to 12/05: ALMAlbec Festival in Mendoza. The objective of the proposal is to position Mendoza as Argentina's leading agri-food destination. Restaurants and wineries in an alliance to offer a menu paired with Malbec.

-27 and 28: Malbec Festival in Luján de Cuyo, on Roque Sáenz Peña Avenue at 10am. Free admission for shows. Coupon book value $ 200: includes 4 clbadic tastings or 2 premium tastings + gift glbad.

-April 17: Big toast, exhibition and tasting of Malbec from the wineries of San Juan. From 19 years on the Plaza del Bicentenario (Av. Ignacio de la Roza between Spain and Las Heras, San Juan) organized by the Ministry of Production and Economic Development of San Juan. Tango show (Gerardo Lecich Academy), music with the NuVox group and chefs who will cook the tip of the back with the flame, the exceptional San Juan meat cut.

– From May 2nd to 5th, the second edition of Wine Friday will be held, the biggest online wine discount in the country. Wineries interested in participating in the initiative can do so by accessing the official Wine Friday website (www.winefriday.com). There, they must fill out an application form and send the application form. Associated with the Wines Online Producers market, they have managed to guarantee a 100% online purchase and a fast and efficient logistics throughout the country.

For 3 days, wine lovers can access a hundred labels with discounts of up to 60% and receive the order at the door of their home. In addition, this event is a unique opportunity for small and medium-sized wine companies to publicize their products and attract a new audience, benefiting from direct sales.

On April 17, the "World Malbec Day" brings together the world's major capitals in a global celebration: 90 events are expected in 75 cities in 44 countries.

Like every edition, Argentinian Wines has planned a varied program of activities throughout the month in the main markets of its strategy, in addition to the events organized by the Argentinian representations abroad and independent initiatives. These celebrations will be extended to several cities in the United States, Argentina's main malbec market, with 38% of total exports (in FOB US dollars). On April 17, well-known bloggers from across the country will meet virtually on Twitter to share their impressions of a series of Malbec wines, under the coordination of Master of the Wine Christy Canterbury. The conversation can be followed via the hashtag #MalbecArgentino.

Europe and Asia will also hold different events in the UK, Dublin, Copenhagen, Beijing, Shanghai and Guangzhou (China). For its part, Canada – which accounts for 8% of Malbec's exports in economic terms – will also have operations in Montreal, Ontario and British Columbia.

In Latin America, the festivities will arrive in Brazil, Peru, Mexico and Colombia.