Although YouTube is in a good situation in terms of the number of active users, it seems that the platform begins to show concern by an opponent appeared last June, IGTV.

] Instagram has introduced various features to keep its users in the app, but IGTV is a more complex proposal that aims to gain some of the video playback market, an area that has belonged for many years to YouTube.

According to a report by Business Insider the Google company took action on this to prevent content creators from migrating to the Instagram proposal. The media reports that YouTube offers money in considerable quantity so that the most famous influencers remain on the platform. The economic offers would consist of five to six digits.

One of the youtubers who would have already accepted the proposal is Lilly Singh, who currently has over 13 million subscribers. Seven other non-mentioned influencers would also have accepted. In return, YouTube asks them to publish their content exclusively on the platform thus preventing videos from reaching IGTV.

The source also states that, although there is still no contract signed by the parties involved, money is already guaranteed for those who maintain a constant publication rate. Recent experiences in the monetization system would be one of the main reasons why some influencers would have decided to try a new experience on the Instagram platform.

YouTube has not kept silent about the fact discovered. The company spoke with Business Insider to clarify that did not create new initiatives to retain its users:

We have no new initiative. We have always invested in the success of our creators and we will continue to do so to ensure that they have great experience and can find continued growth and opportunities on YouTube.

Recently, Instagram announced that had reached 1 billion active users a month positioning itself as one of the most popular social networks today, particularly among the youngest audience. Certainly, these numbers have generated that YouTube has acted to keep its creators the most famous, since some ** already publish videos on both platforms. At the moment there is no information on a similar movement by Instagram.