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Photo: Ariana Grande / Youtube
It's annoying to get a kick down, but maybe it's a little consolation that Ariana Grande kicks in? Fast food giant Forever 21, which is considering filing for bankruptcy despite falling sales, is now being sued by the pop star for at least $ 10 million for allegedly using its identity without authorization.
New York Time reports that a complaint filed Monday in the Federal District Court of Los Angeles states that some Forever 21 advertisements posted on Instagram of the retail chain resemble the "7 rings" video of Grande and Lip Gloss) . The court documents explain that a caption accompanying one of the messages is a riff on a word of "7 rings" ("Thank you, just have to buy it") and that in addition to the words "7 rings" a similar style, the advertisement employed a "similar pattern", "Complete with Grande's high ponytail. The lawsuit argues that "the resemblance is strange and that Forever 21's intention was clear: to suggest to viewers that Ms. Grande had approved Forever 21, her products, and that she was affiliated with Forever 21." All this to sell a bizarre headband that looks like two pink breasts blurred wearing nipple jewelry.
Forever 21 would also have released images directly from the music video "Thank U, Next" by Grande (and, speaking of the absence of new idea, this clip is actually a rendition of popular romantic comedies such as The revenge of a blondeAccording to the complaint, Forever 21 agreed in February, under pressure from Grande's lawyers, to remove the unauthorized images, but then posted them on social media until mid-April. Forever 21 also reportedly attempted to associate with Grande, who eventually refused what she considered to be insufficient compensation. Time:
After Grande released the hit song "Thank U, Next" last November, Forever 21 contacted its representatives to suggest a sponsorship deal focused on social media, the prosecution announced. The Grande representatives considered the deal but eventually declined as the fashion retailer was unwilling to pay big enough.
The lawsuit alleges that the damages are not unreasonable since a single Instagram message from Big Account is "well in the six figures". .
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