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Arm Ltd. unveiled the biggest redesign of its technology in nearly a decade, with new designs targeting markets currently dominated by Intel Corp., the world’s largest chipmaker.
The Cambridge, UK-based company is adding capabilities to help chips manage machine learning, a powerful type of artificial intelligence software. Additional security features further lock down data and computer code.
The new plans are also expected to deliver a 30% performance increase over the next two generations of processors for mobile devices and data center servers, said Arm, who is being acquired by Nvidia Corp.
Upgrades are needed to support the spread of computing beyond phones, PCs and servers, Arm said. Thousands of devices and devices are connected to the internet and gaining new capabilities with the addition of more chips and AI-based software and services. The company wants its technology to be as ubiquitous here as it is in the smartphone industry.
“As we look to a future that will be defined by AI, we must lay the groundwork for state-of-the-art computing that will be ready to meet the unique challenges ahead,” said Simon Segars, CEO of Arm.
Arm sells processor designs and licenses an instruction set – code that controls semiconductors – to companies such as Apple Inc., Samsung Electronics Co. and Qualcomm Inc. Arm’s technology is ubiquitous in the smartphone industry and is gaining traction in other markets such as personal computers and servers.
Intel dominates the PC and server processor markets. But this grip is slipping as customers such as Amazon.com Inc. is increasingly designing its own chips using Arm technology. With the launch of its new Armv9 architecture, Arm attempts to consolidate its current position while giving customers tools to better compete with Intel.
Amazon designs its own chips in another blow to Intel
Softbank Group Corp. sells Arm to Nvidia for $ 40 billion. The agreement awaits regulatory approval. Some Arm clients protest the deal, Bloomberg said reported.
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