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– As the pandemic continues to decline and more companies reopen, one industry is experiencing a notable boom. CNN Business reports that, as people begin to regain a sense of normalcy, hanging on has become a priority again, which means that special occasion jewelry is now in high demand. “We have seen a resurgence in sales of engagement rings and wedding rings,” an executive at private jeweler Shane Co. told the store. CNN notes that after people started receiving the COVID vaccine earlier this year, sales of these luxury items increased in April and May. For example, the COO of Clear Cut, a New York-based engagement ring company, claims to have seen sales jump four times in May compared to May 2020.
Even though many people were unemployed during the pandemic, CNN notes that others kept their jobs or otherwise fared well and were even able to save money. The owner of a Massachusetts jeweler told the Recall that consumers may also have a little more dough on hand thanks to recent stimulus checks, leaving funds available that they have chosen to spend on their recently completed weddings. ‘be announced or postponed. Forbes notes that some companies have even revamped the way they sell wedding jewelry, leaning more towards rings made from recycled materials and lab-grown diamonds to appeal to environmentally conscious people. (Read more engagement ring stories.)
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