Atari partners with DeFi Bondly site for gaming NFTs

Veteran gaming company Atari has partnered with digital asset solutions provider Bondly Finance to launch non-fungible tokens (NFT) which will underpin a new gaming platform, Atari Metaverse.

The full line of Atari Metaverse NFTs, which will include tokens for games, music, and more, will be announced over the next few weeks. “Our collaboration with Bondly is integral to the success of future collections from NFT and the Atari metaverse,” said Frédéric Chesnais, CEO of Atari Chain, which operates the Atari Token, in a press release shared with Decrypt.

NFTs are cryptographically unique tokens and have been used to lend digital scarcity to crypto art, music, and collectibles. According to Brandon Smith, CEO of Bondly, they empower musical artists, sports stars and creators to engage fans in new and unique ways. “Creators could create their own metaverse NFTs and distribute them to fans, who then become passes to new superfan experiences,” he explained.

Atari blockchain collaborations

Atari is moving forward with a range of blockchain and cryptocurrency projects; the game veteran has launched his own native cryptocurrency, Atari Token, Last year.

Earlier this week, Atari partnered with the crypto-casino maker Decentralized games for a cryptocurrency casino in “Vegas City”, a district of Ethereum-based Decentral virtual world.

Bondly was behind Recent NFT Collectibles from YouTuber Logan Paul, before his fight with boxer Floyd Mayweather. His first set of NFTs, which he sold with his Pokémon card booster auction, generated more than $ 2.4 million, according to the release.

The startup has also worked with musicians Tory Lanez and PelleKon on their NFT game brands, called PolkaPets and BCCG. According to Bondly, the brands generated more than $ 4 million in revenue in three months.

Atari, which was launched in 1972, is determined to gain relevance in the 21st century by placing its hat firmly in the crypto sector. It previously collaborated with blockchain gaming platform Enjin to launch Digital mode NFT in partnership with fashion house The Manufacturer, as well as links with Animoca Brands to transform the brand’s intellectual property into digital assets in the virtual world The sandbox.

“I firmly believe in blockchain,” explained Frédéric Chesnais, CEO of Atari. Decrypt in one previous interview. “I think it’s here to stay, not just for games but for other types of applications. It’s really a blockchain belief.”

With the crypto-collecting craze currently reaching its climax, NFTs are a surefire way to realize this belief.