Amazon Prime Day sales will increase by 40%

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Amazon's Prime Day shopping activity is expected to generate $ 3.4 billion in global sales this year, a 40% increase over the previous year. , $ 4 billion generated in 2017, according to a report from Coresight Research sent to Business Insider Intelligence. Coresight believes that there is a conservative estimate given the expansions to day one, including the availability of offers in the Whole Foods physical locations and an increase in the length of time. event from 30 hours to 36 hours.

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Amazon will focus on its own brands and products for Prime Day. Similar to last year, Prime Day 2018 is expected to offer significant discounts on Amazon's Echo devices, and it already offers an agreement on the Echo show. These markdowns can help the e-commerce giant attract customers to its commercial ecosystem by offering lucrative offers on smart home devices managed by its Alexa software.

Beyond electronics, Amazon already offers Prime Day offers on a number of its private label items such as Amazon Basics, its most successful product line; essentials of Presto! and Stone and Beam furniture. Offering this wide range of low-priced products can help Amazon gain momentum in categories such as furniture and necessities.

Amazon is also tightening sellers who want to have their own featured offers on Prime Day. The firm has increased the cost of registration for sellers to run a Prime Day Lightning deal at $ 750 per transaction, up from $ 500 in 2017, reports CNBC. Lightning offers are limited to Premium members only, and sellers must adhere to additional restrictions for use on Prime Day, including a minimum of 20% discount and a rating of three stars or more on all submitted article. While these requirements may be strong, many merchants and brands are likely to encounter them anyway because of the increased traffic and exposure that their offers will receive during the event.

Charging more salespeople to run Lightning Deals can improve the image of Prime Day as a lucrative event for consumers. While charging more sellers to sign up for Lightning Deals may seem like a way to make more profit, Amazon may be more concerned with Lightning Deals' quality in general. Although they attract customers, they have often received bad reviews on Prime Days, Sean Adams, an badyst at marketing agency Merkle, said CNBC.

The cost increase of $ 750 per transaction means that a seller will have to carefully consider the popularity of a product because it will pay more to execute the transaction. This can lead to Lightning Deal offers that are more interesting and appealing to Prime Day buyers, thus increasing the overall popularity of vacations.