GoLusty manufactures for Generation Y

Ford is surrounded by similar types, working in a Melbourne coworking space for women entrepreneurs, One Roof. It houses more than 70 companies in a range of industries at different stages, giving it access to many like-minded talents.

The potential of the company consumes it, she admits. "You do not have fixed hours, you work constantly and think about the company 24 hours a day."

Ford was working in the manufacturing sector with injection-molded plastics when he did not work. she had the idea of ​​GoLusty business. She now has three employees.

"You constantly have people who provide comments from their own knowledge, I had to learn to become more resilient and understand that you can not serve everyone," says Ford. She has been interested in exporting to Europe and Asia, which has prompted her to focus on streamlining an international distribution strategy year-round. next. "The size of the Australian market may be somewhat limited, so exports would be a significant growth area and allow us to export ethical products made in Australia around the world."

It was important to stick to one's own system of values.

Although the implementation of operational efficiencies is excellent, it is far more important to rely on those around you in the business world, she says. "You can not do it alone, your team and your support network are the most valuable tool you have: support, feedback, community and mental health."

Ford states that the trend for ethical products and concern for the environment goes beyond millennia

Loading [19659006] " While l & # 39; acceptance and awareness of collaborative impact campaigns such as the War on Waste movement has shifted to the general population, this has significantly altered the space of the product-oriented products. This translates into increased demand for not only sustainable products, but also ethically and locally, with consumers becoming more educated and interested in this product area. "

Next up for GoLusty draws on its range of products that will be manufactured in Australia.

" For us, business is certainly not limited to profit, "he says. she. "We are working with brilliant designers, manufacturers and tool makers in this country, which will allow us to move our business model from the current simple retail strategy to consumer goods."

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