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Roy Morgan's latest research reveals that more than 90% of Australians do not understand how major apps collect and use their personal data.
Roy Morgan CEO Michele Levine says only a tiny minority of Australians understand "How Apple, Facebook, Snapchat and Google Share Their Data:
" However, despite the concerns raised by the misuse of personal financial, medical, location, purchase / transaction, browsing history, preferences, badual orientation, telephone contacts, personal photos or other personally identifiable information, only a tiny minority of Australians (between 5 and 10%) think they fully understand how companies like Apple, Twitter, Facebook, Snapchat and Google are using and / or sharing their personal data. "
Following the Cambridge Analytica scandal early this year – including personal information from millions of users – Facebook has" In Australia, all other companies and brands are looking for the German supermarket distributor at a price cheap ALDI, which is currently the most reliable Australian brand on the internet. Trusted basic basis, "adds Levine.
94.6% of Australians using Apple apps are either "unsure" or how Apple uses or shares its data personal data – higher than any other specific brand mentioned in the survey.
follow closely the main social networks including Twitter (94.3% of Twitter users), Instagram (94.0% of Instagram users), Snapchat (93.7% of Snapchat users), Messenger (92, 8% of Messenger users), Google (91.9% of Google users) and Facebook (90.9% of Facebook users).
In a broader sense, 94.4% of 94.1% of online sales application users re re either "not sure" or "somewhat understand" how their personal data is shared.
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