Samsung and LG launch more smartphones to improve sales

As we have already mentioned several times, smartphone sales are down this year in the world. This combined with some underperforming models from Samsung and LG apparently forced them to change tactics and release more phones to compensate for the flaws of individual devices.

While we are still in July, Samsung has released nine smartphones in the world, with nearly eight at LG. Additional devices have been launched by both manufacturers for specific markets. For comparison, in previous years, phone manufacturers had about 11 new versions a year.

Of course, that does not necessarily mean that we will see 18 new versions of Samsung this year, but the trend is clear. Phone manufacturers want to cover a larger portion of customers with devices that meet all needs. It's not a secret that the Galaxy S9 has not made the positive financial impact that Samsung was hoping for. Meanwhile at LG, their last flagship, the G7 ThinQ, has taken a stronger start than its predecessor, but still has not helped the company to take back some of the lost market share, now at only 3.3%.

Speaking of market share, Samsung remains in the lead with 22.6% in the first quarter of 2018, according to Strategy Analytics. Apple is still second but has gained 0.7% and is now at 15.1%. By far the biggest change comes from Xiaomi, taking the 4th place of OPPO and behind Huawei with 8.2%, more than double the 3.6% share in Q1 2017. These figures might surprise, considering the last three brands mentioned Big players in the United States, market shares are largely influenced by the Asian market, with India playing a big role.

If Xiaomi, OPPO and Huawei manage to establish themselves in the United States (Huawei already has 15% of the European market), the established manufacturers will have to face even more pressure to reach their sales targets. # 39; business.

source: DigiTimes