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Just two days after the launch, full-featured miniature versions of popular Coles products such as Nutella, Vegemite, and Weet-Bix are fetching over $ 300 on eBay, and individual toys are selling up to $ 500. $ 15 each. 19659002] Meanwhile, nearly 10,000 people have already signed up to various groups on Facebook to exchange tiny toys to complete the 30-part series before the promotion ends in six weeks.
"said a spokesman for Coles.
"Little Shop collectibles are always available in all Coles supermarkets, and customers can get one for free.
The promotion, which aims to emulate the success of Woolworths' animal maps and Marvel superhero records, has been criticized by environmental groups and some customers are on the heels. from the ban on plastic bags from 1 July.
"One has the impression that this has not been considered at all," said Jayne Paramor, deputy director of the Boomerang Alliance SBS News . "From our point of view, this really shows that there is a lack of focus on the sustainability of some of these decisions."
On Coles' Facebook page, a customer writes, "So, a week after Coles stops giving out plastic bags, they are now giving away unnecessary plastic garbage for free ?! Is this a joke? "
In response, Coles said the idea was that customers" keep and collect things rather than throw them away. "
" When customers are at the supermarket, they have the choice of us would like to receive a mini collection or not and customers can recycle the packaging at their nearest store through our in-store REDCycle program, "writes the company.
The promotion was largely financed by the brands themselves and developed by marketing "We know that our customers love collectibles, so we worked with our suppliers to launch a new collection campaign in our supermarkets through Australia, "he added. from Wednesday, "said Coles Managing Director John Durkan on Wednesday,"
"We designed them with our suppliers to be miniature replicas of some of the most popular products in our super shelves. of the market. Little Shop offers 30 iconic household brands – including Vegemite, Nutella and Weet-Bix – which are reduced to a mini collection for customers to collect and exchange.
"We aim to give our customers something to collect and enjoy.To make the collection even more fun for customers, we have a range of additional items for sale, including collectible crates, baskets and miniature carts and a miniature showcase. "
M. Durkan said Coles will also hold a "Swap Day" in August at selected stores to help customers complete their collections by the end of the six-week promotion.
Citi badyst Brian Raymond predicts Little Shop promotion could increase Coles sales by 50 to 100 basis points "Little Shop is a successful collectible campaign in several countries, including the Netherlands in 2012, New Zealand in 2013 and 2014, and South Africa in 2016 and 2017, "he said. in a customer note.
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