Burberry burns unsold and everyone does not buy why

Published

July 20, 2018 20:27:25

There are calls for a redesign of the fashion industry after Burberry's high-end British fashion label has burned unsold goods, accessories and fragrance worth more than $ 50 million last year

The total value of the goods that it has destroyed in the past five years to more than 150 million dollars .

Fashion companies, including Burberry, destroy unwanted items to prevent them from being stolen or sold at low prices. Critics have reacted angrily on social media, the concerned luxury brands do not want the "poor" to carry the articles.

In a statement, Burberry said We have collaborated with the Make Fashion Circular Initiative of the Ellen MacArthur Foundation, "where we join other leading organizations to work for an economy circular fashion. "

But fashion sustainability groups call for a redesign of the industry" This is not just Burberry, this practice is systemic in the fashion industry ", said Melinda Tually of Fashion Revolution at ABC Radio National Drive.

"This was based on managing their reputation as a brand, so that does not diminish further, unfortunately that's what motivates this decision."

But Ms. Tually, who advocates for greater sustainability and equity dialogue on social media should continue to focus on alternatives for the entire industry.

"It's a shame because [Burberry] actually has major environmental initiatives within its own supply chain … so it's unfortunate that this end of cycle"

A carrier Burberry said the company had put in place thorough processes to minimize the amount of surplus product produced.

"In cases where the disposal of the products is necessary, we responsibly and we continue to look for ways to reduce and re-evaluate our waste. "

Burberry claimed that the energy produced by the combustion of its products was captured; which made the environment more environmentally friendly.Search brand values ​​beyond exclusivity

Ms. Tually urged luxury brands to value their reputation beyond "exclusivity "

" You can send the message that our products are durable, we designed them for longevity. She said.

"Other brands have decided with excess inventory, they are happy that their product is sold in the charitable sector based on their product. "

There was an increase in the amount of Burberry product destroyed last year due to a single licensing agreement for their beauty division with Coty.

From Manufacture to Legality Contractual supplies, Ms. Tually said that the industry must reconsider how it completes the supply contracts.Over overproduction leads to mbadive wastage in the global fashion industry.

"Thirty to one hundred percent of what is produced does not even happen in the workshops – it's wasteful before consumption. "

" In addition, Australia contributes half a million tonnes. Ms. Tually has stated that different business models, such as online filing rather than minimum order quantities, can help reduce excess supply 19659029] Topics:

fashion,

design,

arts and entertainment,

sustainable lifestyle,

way of life,

lifestyle and leisure,

ecologically sustainable business,

UK