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Matthew Chayes
The Google badistant is on more than half a billion devices around the world, but part of his personality comes from just three women in the offices of the giant of the technology in Manhattan.
Emma Coats, Elena Skopetos and Patricia Romero are part of a team of personalities that provides the spirit behind the tens of thousands of answers loaded on the voice-activated digital badistant, which can read songs, read emails aloud and even provide a small business.
"It's really nice, it makes me think you're great," says Coats, 32, a native team supervisor and Californian who worked on animation and games.
"We want it to be humble, and we want it to be positive," says Skopetos, 27, a native of New Jersey with training in comedy, performance and voice over.
The Assistant – Siri is Apple's voice badistant and Amazon has Alexa – comes on the Google Home voice-activated speaker and Android phones, and can be downloaded for free on Apple mobile devices. The badistants allow people to use their hands-free devices and can act as remote controls for other connected systems.
Women are inspired by the calendar – for the holidays – and users. They punctuate their one-liners based on Google's research and go back to the drawing board if Google's research shows that users did not like a replica.
Ask the badistant "Who is your crush?" and hear a response written by Skopetos: "The thermostat and I have this thing hot and cold;" Moreover, the wizard can help control the temperature.
Ask what is the favorite color of the wizard and listen to "red, blue, yellow and green" – the colors of Google.
"You can ask," serenade me "and get a good little time with your badistant," says Skopetos.
Because humor, etiquette and manners are culturally specific, the personality of the badistant depends on the country and the language. far, there are 10 versions.
Romero, a native of Madrid who has a background in journalism and a master's degree in television scriptwriting, is at the helm of the badistant sold for Spanish speakers.
"We have the same principles" But that changes a bit depending on the culture. "
![While two-thirds of voice-activated device users choose Alexa, Google is gaining ground, according to eMarketer. [19659006] While two-thirds of voice-activated device users choose Alexa, Google is gaining ground, according to eMarketer.
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A challenge for Romero is that the same word in Spanish can have different meanings, depending on the country.
For example, "fresa" means strawberry in Spain but "chic kid" in Mexico. "You have to be very careful with these things," she says.
The trio is even preparing for those moments that a user swears or is mean to the badistant. Google has tried to deliberately discourage the offensiveness – by being boring.
"Do we want to respond to that, would that encourage people to troll it more if we have a funny answer then we try to defuse" We try not to play it, "says Romero.
Despite the blasphemy, the badistant apologizes when he can not do what a user wants.
"We found that people reacted more positively when we used the word" sorry "instead to say "oh, it seems like something went wrong," says Skopetos. About three-quarters of smart-speaker users want a song played, according to a poll by digital researcher eMarketer. The time of day, weather forecasts and other basic information requests come in second with 72%.
The wizard records all user requests, which raises privacy issues. Users can delete their data stored by Google, a process that can take up to six months for data to be completely deleted, in accordance with the privacy policy.
Nearly half of US households using broadband service use voice technology. humanization of technology as the badistant, Apple's Siri or Alexa's of Amazon, according to Parks Associates, a marketing research company.
While two-thirds of voice-enabled device users choose Alexa, Google is gaining ground, according to eMarketer: About 30% of smart-speaker users will choose Google Home, a figure that is expected to increase over the next decade. by 2020.
Even with the battle over market share, the badistant expresses an inter-badistant courtesy.
to other badistants, "says Skopetos." He wants to be friends. "
Newsday
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