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Kantar is coming out today with his latest research covering the smartphone industry during the second quarter of 2018. According to the data, iOS has seen its market share increase by almost 6% thanks to sales backed by the iPhone 8 and the iPhone X. ..
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In the United States, Apple's smartphone market share has increased by 5, 9%, giving the company a 38.7% market share. The iPhone 8 and the iPhone 8 Plus have paved the way, combining together to lead Apple's sales and account for nearly one in five smartphones sold. The iPhone X, meanwhile, was the fourth best-selling smartphone on the market:
Apple achieved the best performance in the United States, where three exceptional months helped to increase by 5.9 percentage points its market share was 38.7%. The iPhone 8 and the iPhone 8 Plus dominated Apple sales, accounting for nearly one in five smartphones sold, while the iPhone X was the fourth most device sold over the period. Samsung and LG have both felt the heat of Apple's performance, the market share falling over the course of the year.
In total, the iPhone accounted for eight of the ten best-selling smartphones of the last three months in the United States. Kantar attributes this success to the depth of the iPhone range, ranging from low-end with the iPhone SE to the more expensive iPhone X.
Android has been at the expense of Apple's success during the second quarter, with its market share in the United States rise from 65.5% to 61.1%.
In China, Android accounts for 80.4% of market share in Q2, but the iPhone X represents the best-selling device. According to Kantar, the iPhone X accounted for 5.3% of all handsets sold in China. This means that the iPhone X has been the best-selling smartphone in China every month since its release in November.
iOS, however, lost ground to Android in China – from 21.5% of the market to 19.5%, while Android went from 78.4% to 80.4%.
The full version of Kantar is below:
The latest smartphone operating system data from Kantar Worldpanel ComTech reveal a mixed performance for Android during the three months ending in June 2018 The share of the five major European markets fell by 0.3 percentage points, although Android remains dominant, holding 79.3% of the market. Worldwide, Android has grown in Britain, Italy, Japan, and China, with improved performance from Huawei being a major contributor to this success.
Dominic Sunnebo, Global Director of Kantar Worldpanel ComTech commented: "Huawei has been making rapid progress in Europe over the past three years, but the performance in Britain has been dull." To counter this, the automaker has taken a two-pronged approach. flaps, attacking at the lower end of the market with its P Smart business model and the high-end with the well-reviewed P20 Pro.The flagship P20 series has had a big impact in Britain, helping to push the Huawei's share of only 2.7% a year ago to 13.7% over the past three months, and a successful partnership with Argos has helped both parties to become smartphone market. "
Apple iOS has recorded the best performance in the United States, where three exceptional months helped to increase its market share by 5.9 percentage points to 38.7%. The iPhone 8 and the iPhone 8 Plus dominated Apple sales, accounting for nearly one in five smartphones sold, while the iPhone X was the fourth most device sold over the period. Samsung and LG have both felt the heat of Apple 's performance, seeing its share fall during the year.
Dominic Sunnebo continues: "Apple continues to exert tremendous power in the US market, with eight out of ten models selling models over the last three months." Apple is currently enjoying unprecedented depth on the entire spectrum of smartphone prices, ranging from the iPhone SE to the iPhone X $ 1,000; resulting in continued growth and hitting Samsung and LG hard. While Samsung is well represented on the high-end segment with its S9 and Note series, and its budget-driven J-series makes it possible to compete with LG, the lack of depth at the middle level allows Apple to find a new growth path. "
In China , Android claimed 80.4% stake in the three months to June 2018 – up 2.0 percentage points. However, the iPhone X continues to be the best-selling device, accounting for 5.3% of all devices sold – it is now the best-selling model in China every month since its release in November 2017 Major brands in China continue to press Huawei, Apple, Xiaomi and BBK Group (Oppo / Vivo) accounted for 87% of sales in the last three months, up from 80% a year ago.
Dominic Sunnebo comments: "The penetration of smartphones exceeds 90% in urban China and sales are slow, there is no easy victory in the world's largest smartphone market. marketing of the four major players in China leave less room for the challengers to be heard, they want to have an impact, they must target specific consumer segments, because a fragmented approach will not go unnoticed. you at 9to5Mac on YouTube for more information about Apple:
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