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Telstra announced a management reshuffle that sees marketing boss Joe Pollard leave the telephone company and former SBS boss Michael Ebeid join as a business leader.
Pollard joins Telstra in November 2014. In November 2015, Pollard is promoted CMO Pollard joins Telstra after leaving Publicis Mojo in 2014
Telstra will not replace Pollard as marketing will be decentralized to the business units of the company. company with the role of CMO to delete. A spokesman for Telstra told Mumbrella: "In the new structure and operating model, changes are being made to bring functions closer together to enable speed and agility in product and proposal marketing. [19659002] "Marketing will work in a more integrated way with teams developing proposals or solutions for our customers."
Pollard is one of Australia's most well-known communicators of the ion industry. His previous roles included the creative agency running Publicis Mojo in Sydney and the CEO of NineMSN. She is also the former world director of media, digital and content for Nike.
She will leave Telstra in late August with the executive director of retail marketing and former BMF CEO Jeremy Nicholas. the changes come into effect on October 1st.
Jeremy Nicholas, Head of Retail Marketing, will replace Pollard until the new structure comes into effect Oct. 1
Stephen Elop, Business Consultant Will Irving and Chief Financial Officer Warwick Bray . Telstra has also abandoned the CMO role of its management team.
"I would like to acknowledge the important contributions of Warwick, Will, Stephen and Joe to Telstra and thank them for their dedication to Telstra over the years" Telstra CEO Andy Penn
Ebeid, who announced his departure from SBS earlier this month, will lead the business team serving businesses and government clients with leading market solutions and services. It will begin at Telstra on October 8th. Nikos Katinakis will join Ebeid as Head of Networks and Information Technology with a new Director of Products and Technology.
"I am very pleased to announce today three important external recruitments: Michael Ebeid and Nikos Katinakis both bring significant experience in a wide range of industries, including telecommunications, and will contribute to the transformation of Telstra. "Penn said:
Prior to joining SBS in June 2011, Ebeid was executive director of corporate strategy and marketing at ABC for three years, before The restructuring announced by Penn today is likely to affect the creative and media lists of Telco which currently include The Monkeys, BBDO Melbourne Clemenger, Melbourne CBD, Havas, CHE Proximity, JAM Studios and MDGs
In his announcement, Penn said the reshuffle is part of a simplification of the troubled business. "In the end, the streamlined and streamlined structure will eliminate duplication. on, hierarchy and silos in the organization, "he said.
"This will help us improve the service we provide to our customers, the efficiency of our business and our competitiveness."
Telstra's most recent campaign was The Monkey's magical publicity Promoting Apple's Telco Products.
Pollard has recently played a leading role in promoting Telstra's offerings Optus for subscribers
Announcement:
New organizational structure and management team for Telstra
Telstra today announced a new organizational structure and leadership team.
Andrew Penn, CEO, said: October 1, 2018, was a milestone in the implementation of its strategy Telstra 2022 (T22)
"Last month, I announced the T22 strategy to today, I make other announcements on the structure and Telstra's leadership for us to ensure we deliver promptly and efficiently all the commitments we have made to our customers, the market and our team, "Penn said. these changes are the simplification of our products and services based on new technologies. From here the middle of next year, we will have fully deployed our leading products and services to the market. To help make these changes, we are announcing a new Telstra end-to-end product and technology division. This means that we will significantly increase our technical capabilities in product development and management.
"The changes announced today will allow us to continue to innovate in networks and support the construction of 5G and the Internet of Things.]" In the end, the simplified structure and simplified will eliminate duplication, hierarchy and silos across the organization. This will help us improve the service we provide our customers, the efficiency of the business and our competitiveness, as well as increase our productivity and reduce costs, "said Mr. Penn.
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- Product & Technology will drive an integrated roadmap for products and technology for Telstra overall to deliver innovative and simple product experiences that lead the market and drive profitable growth. Michael Ebeid joins Telstra to lead the Enterprise team serving Australian and international business and government clients with leading market solutions and services. Michael will start at Telstra on October 8th.
- Vicki Brady will continue to lead Consumer & Small Business by designing digital proposals for customers, managing customer relationships with superior sales and service capabilities, acquiring new customers and developing the Telstra base. 19659030] Nikos Katinakis joined Telstra in mid-October to lead Networks & IT which aims to extend the superiority of the company's network and enable digital experiences with cutting-edge technology.
- Brendon Riley will become the CEO of Telstra InfraCo. InfraCo's badets stimulate growth in the wholesale market, while creating future strategic options for these high-value badets.
- David Burns, currently with the Enterprise team, will lead Global Business Services (GBS) to radically consolidate and simplify customer service operations and internal support services. GBS will apply a consistent approach to customer experience, efficiency and service levels. David's appointment is effective today.
- Robyn Denholm will badume the role of CFO and Head of Strategy. She will help the CEO lead the overall business strategy and generate long-term shareholder value growth.
- Alex Badenoch, Transformation & People, will lead the transformation of the T22 strategy and lead the operation and operation of the company. . A Transformation Execution Office has also been established to provide an integrated and disciplined approach to implementation.
- Carmel Mulhern, Legal and Corporate Affairs, will continue to play a role in engaging external stakeholders, including government and community relations. Carmel will also continue to serve as Group General Counsel and manage the internal delivery of legal advice. "I am pleased to announce today three important external recruitments. Michael Ebeid and Nikos Katinakis both bring significant experience in a wide range of industries, including telecommunications, and will contribute to the transformation of Telstra. We will soon announce the identity of our new product and technology manager, "Penn said. Michael recently held the position of CEO and Managing Director of SBS, where he has significantly expanded the public broadcaster 's portfolio and is still focused on efficiency gains. high performance culture. He also spent 10 years at Optus, including as a senior executive in the Enterprise and Government division. Nikos has extensive experience and expertise in the areas of telecommunications, networking and computing. He was recently executive vice president of networks for Reliance Jio in India, where he was responsible for deploying the first pan-Indian 4G LTE network. Prior to leaving Jio, he ran their fixed-product and fixed-consumption business, before taking up management positions at Rogers Communications and Ericsson in Canada.
Telstra also announces that four top executives will leave Telstra: Warwick Bray, Stephen Elop and Will Irving and Joe Pollard.
Warwick has been CFO since 2015. He previously led the Corporate Strategy and Mobile group, where he led the industry's fastest growth, increasing Telstra's mobile market share by 10%. margin of more than $ 1 billion a year. As a CFO, he led the delivery of about 700 million dollars a year of fixed cost reduction, the introduction of a new capital management framework and knowledge of financial performance of Telstra through the structural change nbn. Warwick will leave Telstra on September 30th.
Stephen has played a key role in Telstra's business strategy and in developing the company's technology skills since his arrival in April 2016. He has played a key role in supporting the change of business. the company of a historical telephone company. Stephen will complete his full-time executive duties at Telstra on July 31, but will continue to maintain a close relationship with the company.
Will join Telstra in 1997 and held various legal positions before becoming Group General Counsel in 2005. Following the privatization of T3 Telstra, he was named Australian Corporate Lawyer of the year in 2006. He also played a key role in Telstra's $ 11 billion NBN deal in 2011, after which he became the managing director of the Telstra Business Group. From 2011 to 2016, he increased his market share and his NAS business significantly. He was named GE Telstra Wholesale in 2016 and recently led the development of Telstra InfraCo. Will's last day at Telstra will be on September 30th.
Joe joined Telstra in 2014 as General Manager of Marketing and Media before becoming Marketing Director and Group Executive Media the following year. She has been instrumental in the evolution of the Telstra brand and the experience offered to customers, especially through the work of the 3.0 brand. Joe has also been responsible for building Telstra's broad portfolio of digital media badets. Joe will leave Telstra on August 30
"I would like to acknowledge the important contributions of Warwick, Will, Stephen and Joe to Telstra and thank them for their dedication to Telstra over the years," said Penn. 19659023] Mr. Penn stated that T22 was a multi-year transformation program and that crews would be affected at different times and to varying degrees.
We are fundamentally reorganizing how Telstra works, and our new organizational structure and business model are designed to remove layers of complexity and management, reduce focus on hierarchical decision-making, and focus on larger teams. autonomous to make decisions closer to the customer. "
