The high-end SUVs of Rolls-Royce and Bentley do not help to improve the image of their brand.

SUVs continue to dominate new vehicle sales.

It's worth noting that top luxury brands, Bentley, Lamborghini and soon Rolls-Royce, are entering the rapidly growing market for SUVs – a market segment well beyond their traditional boundaries. The Bentley Bentayga is for me a heavy and heavy car that lacks the sportiness you expect from a Bentley. The legacy of Bentley lies after all in sports cars and the Bentayga is simply a big ugly box. In the same way, the boxing SUV Rolls-Royce Cullinen, expected next year, lacks elegance and presence, synonymous with this brand. With slogans like 'effortless everywhere' and 'tested to destruction' and with a depth of 540mm, it's a long way from the Rolls-Royce of yesteryear – and as if you were taking a $ 685,000 Rolls-Royce off road. Top-of-the-line Rolls-Royce and Bentley SUVs do little to elevate the image of their brand, while the brilliant, sporty SUV Lamborghini Urus has the flair and enthusiasm to boost manufacturers' appeal Italian. I am David Berthon

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