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Sonos, which is about to position itself on the headphone market while it's hard to maintain market share in the networked speaker market, is looking for experienced engineers in mobile telephony, graphical interface, Wi-Fi and network before embarking on the market of headphones.
Sonos, under pressure, believes there is a market for a new range of helmets despite the fact that several major retailers around the world are turning to several brands of helmets, saying that the helmet market is congested.
Sonos thinks it can compete with brands such as Sennheiser, which earlier this month announced its entry into the high-end soundbar market, Sony, Bose, JBL, B & O and several other top-notch brands of headphones. range.
Sonos whose speakers do not include Google's voice integration and are only 16-bit vs. 24-bit among many competing sound products think that by incorporating features into their new line of headphones and their speakers, they will be able to pbad the price of their existing Sonos customers with the help of a pair of headphones.
At CES 2019, Sonos had been criticized for failing to provide virtual badistant technologies other than via Alexa with its speakers and sound from its Sonos One and Sonos Beam. The company was initially expected for 2018.
The new Sonos In-Ear headphones could arrive by 2020 and be around $ 499. The only problem is that brands of headphones such as Sennheiser are entering the Sonos market with a superior soundbar offering while Harman offers high-end AKG and JBL headphones and a range of Harman Kardon loudspeakers with advanced technology. Embedded virtual badistant.
Surface headphones include Microsoft's Cortana badistant, while Sony WH-1000XM3 headphones are integrated with the Google Assistant. Several other manufacturers offer contoured ear or ear sets with similar support. Apple AirPod, for example, can interact with Siri on a paired iPhone.
By 2020, brands such as Bose and Harman will offer integrated headphone and sound systems that Sonos will face.
Neither Sonos nor Rowett commented on this story.
About Post Author
David Richards has been writing about technology for over 30 years. A former Fleet Street journalist, he wrote the award-winning series on the Union of Painters and Federated Ship Dockers for the newsletter that led to the creation of a royal commission. He is also a winner of Logie. for an outstanding contribution to TV journalism with an article entitled The Werribee Affair. In 1997, he built Australia's largest technology media company and, before that, the third largest public relations firm that became the founding company of Ogilvy PR. Today, he writes about technology and its impact on businesses and consumers.
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