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They have shrunk the font size on their shelf price labels, making it harder for customers to read or compare prices whilst shopping.
Apart from shrinking the font size from 5mm to 3mm, they have also changed the labelling from bold to regular.
A spokeswoman from consumer group Choice told The Herald Sun the new labels would be harder to read.
Critics of the change in price labelling suggest customers will find it harder to comparison shop. Source: File/AAP
“The consequence is shoppers don’t necessarily get the best value and they end up potentially spending more,” she said.
Queensland Consumers Association spokesman Ian Jarratt said the new labelling would also disadvantage those with poor eyesight.
An Aldi spokesman said the change was actually intended to “declutter” the labels and “provide clear and clean information to our customers”.
In a statement to Yahoo7, ALDI said they had been phasing in the introduction of new in-store card printers, which are now in 75 per cent of stores.
ALDI said in a statement that ‘to hide price information would run at odds with our business model.’ Source: File/AAP
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