Amazon Prime Day shopping exceeded $ 4 billion, analysts' estimates

The online retailer does not disclose the revenues from the 36-hour event that began on Monday.

Shoppers spent $ 4.2 billion on the Prime Day sale of Amazon.com Inc., up 33 percent from the previous year, according to estimates by Michael Pachter, badyst at Wedbush Securities Inc.

of the 36-hour event that began on Monday. Pachter based his estimate on information published by the company, including that he shipped more than 100 million products and that small and medium-sized businesses sold more than $ 1 billion worth of goods in the US. first 24 hours. Amazon's online store offers its own products as well as products from over 2 million independent merchants who pay Amazon commissions and fees for storage, delivery and sale on the platform.

Research, and strengthens the first projections that Amazon overcame the technical problems that thwarted some buyers early in the sale. Many consumers were disappointed when they were unable to add products to their shopping carts or their product search attempts triggered an error page featuring photos of dogs

. According to Feedvisor, which sells product pricing software used by Amazon merchants, the event is not limited to buster deals on televisions and electronic devices.

Independent sellers of Amazon also had a good day. Merchants who sell on the platform saw their sales increase by 28% during the first 30 hours of Prime Day compared to last year's event, which lasted only 30 hours, according to Skubana , an e-commerce software company with hundreds of customers. Amazon. The increase in sales helped offset the additional amount paid by merchants for advertising or appearing in flash sales at the site, said Chad Rubin, co-founder of Skubana. Seattle-based Amazon sells advertisements and bargain fees to feature in its "flash deals" that are highlighted during the event.

"A rising tide lifts all ships," said Rubin. "The increase in traffic has benefited our customers, especially those who have seen an increase in front line revenue without paying extra for a crush or allocating more dollars to Amazon advertising. "