Amazon's "flash cases" raise questions about bait advertising

The Online Retail Merchant Amazon's blink-and-you-it-it offers at its first local Prime Day event raised questions about "bait advertising" and the limits of special offers from a retailer

. The Prime Day event, which began on Monday, includes "flash deals", with significant discounts on certain items available only for a short period or for a limited number of orders.

A lightning contract Nintendo Switch, for example, was reduced to $ 315 Monday for less than a minute before "sell" and return to the standard price of $ 398

Other "flash" sales articles show a countdown to the time remaining on the transaction , and a bar indicating the percentage of discount sales still available.

advertising "may be illegal under Australian law, which states that a retailer who advertises products at a given price must do so for" a period that is, and in amounts that are reasonable "