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Australian software giant Atlbadian CEO Mike Cannon-Brookes has challenged Prime Minister Scott Morrison’s stance on coal-powered energy, describing it as “bulls**t”.
In a flurry of tweets on Tuesday night, Cannon-Brookes responded to a video the prime minister posted last week explaining the Federal government’s energy policy of “put[ting] more fair dinkum, reliable energy, power into the system”.
The billionaire start-up founder took issue with the way Morrison was using the term “fair dinkum” in a pair of emoji-clad tweets and the hashtag “#gameon”.
⚡ Argh! Bullshit mate ? @ScottMorrisonMP you’ve made me mad & inspired me. We need a movement. We need a brand for Australia’s energy future. We need a rallying cry for Australians who believe in ☀ ? & ?. You said it perfectly: “Fair Dinkum Power”. #fairdinkumpower 1/2 https://t.co/cbLOCAvM2f
— Mike Cannon-Brookes ???? (@mcannonbrookes) 31 October 2018
Addressing the Prime Minister, the CEO of the tech giant tweeted “I’m not sure you know what fair dinkum means” and registered @fairdinkumpower as a Twitter account.
I’m not sure you know what fair dinkum means. It means fair to Aussies, to our wallets AND to the planet. ⚡ can be reliable, renewable & cheap. @fairdinkumpower registered. Let me get back to you with some logo concepts. Give me an hour. #gameon #fairdinkumpower #auspol 2/2
— Mike Cannon-Brookes ???? (@mcannonbrookes) 31 October 2018
At 9:29pm on Tuesday night, Cannon-Brookes bandied five logo concepts for the new “Fair Dinkum Power” brand, inviting Twitter users to vote for their preferred logo or share their own creations.
Idea #4 – A twist on the same idea… Fair Dinkum is good for the world… so that our kids _have_ a world in 50 years. The power _within_ nature. Green and affordable #fairdinkumpower 5/6 pic.twitter.com/T9rS1zidGK
— Mike Cannon-Brookes ???? (@mcannonbrookes) October 31, 2018
Idea #5 – Turn it on, turn it off. Fair Dinkum Aussie power is reliable. It’s there when you need it – but it also comes from natural, renewable sources. Believe it. #fairdinkumpower 6/6 pic.twitter.com/Lwl0o5ICMz
— Mike Cannon-Brookes ???? (@mcannonbrookes) October 31, 2018
Cannon-Brookes indicated he wanted to give Morrison’s phrase “fair dinkum power” a new meaning.
“I want to reclaim the term. Renewables aren’t why your bill is high – that’s crap.”
That’s a part of it. I want to reclaim the term. Renewables aren’t why your bill is high – that’s crap. They’re a part of what you should fight for if you want a low bill. And we need a brand to promote Aussie innovation in the space! We’ve done some world clbad stuff.
— Mike Cannon-Brookes ???? (@mcannonbrookes) 31 October 2018
#fairdinkumpower gains traction
It didn’t take long before others began to pitching their own logo concepts for the ‘Fair Dinkum Power’ brand, with the tech mogul retweeting people’s tweets in support of the movement.
Some were inspired by the Australian band AC/DC.
Others were more crude but forthright in their design.
The designs ranged in sophistication, but all were in support of renewable energy and called for more action from the government.
@mcannonbrookes An incredibly simple and naive take on the power button symbol, inverted and given sun rays. With a nod to indigenous art forms. The hand drawn style suggests returning to something humane. 30 secs work from a bloke who can’t draw. Hope it adds something. pic.twitter.com/JFiEzyGmaP
— Greg Clarke (@gregoryjclarke) 31 October 2018
Cannon-Brookes inundated with requests
On Thursday morning, Cannon-Brookes took to Twitter again to take another swipe at Morrison’s policy on power that “works when the sun doesn’t shine and wind doesn’t blow”.
⚡ Morning! The sun is rising (as it has “reliably” for 4.5b years, or 3.15b prime ministerial terms ?) and wow! Australia, you are awesome. Deluge of requests to help ?? Will take me a while to parse through them – thank you! ?? Super energising! (Pun intended) #fairdinkumpower
— Mike Cannon-Brookes ???? (@mcannonbrookes) 31 October 2018
In February last year, the then-treasurer brought in a lump of coal into the House of Representatives during Question Time.
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