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When the New Zealand national airline decided to hook up a meatless hamburger from a Silicon Valley company, this seemed little more than a bit eye-catching.
But in a country where agriculture is the cornerstone of the economy.
Air New Zealand announced this week that it would be serving the herbal burger of the Impossible Foods start-up to commercial customers from Los Angeles to Auckland, producing a video and stealing journalists for promotion.
It was not long before the news ruffled the feathers at home.
Politicians at industry lobby groups, patriotic sighs of disappointment "
" We produce the most delicious steaks and lambs on the planet, "said Nathan Guy of the National Party.
"The National Carrier Should Be"
The Beef and Lamb New Zealand Industry Lobby Chief stated that kiwifruit farmers would be justified in feeling upset and let down, and the Federated Farmers Group has said that there were domestic products that could have been promoted.
This is how Interim Prime Minister Winston Peters intervened, his populist NZ First Party calling on the airline to review its decision and say that it was a "slap" [19659010] "I totally agree." Mr. Peters, Deputy Deputy Prime Minister replacing Jacinda Ardern – on maternity leave – told reporters: "Some of the taxpayers are the agricultural industry who want Make sure they get the high end of the product market.
But Air NZ presents no excuses and says that it offers only choices.
She said that she had been serving beef and lamb burgers on her menu since 2011, with more than a million m of New Zealand eating dishes distributed over the past year , and continue to ensure that the "real" is on the menu for those who do not follow the new vegan option
Each year the products are sold in superior quality in overseas markets.
The Impossible Burger is sold in around 2,500 restaurants across the United States and the company says its goal is to make food more sustainable. He says that the hamburger creates about 87 percent fewer greenhouse gas emissions than those made from cows.
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