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Businessman Dick Smith predicted mbadive job losses in Coles, Woolworth, and IGA because of the supremacy of the German supermarket Aldi supermarket.
"I can only see that Coles or Woolworths or IGAs will have to start firing staff to compete with Aldi and then reduce their product range," he told A Current Affair.
"This wonderful freedom of choice goes."
The entrepreneur went a step further by saying to the program: "The Australian brands are doomed because Aldi has a formula of not sharing the Aldi will completely change the face of the l '. Australia as we know it today. "
His own company – Dick Smith Foods – struggled to cope with Aldi's ability to impose advantageous prices, because They imported their products overseas and that they benefit from low overhead costs.
"They are the smartest and smartest retailers in the world," he said.
"Totally German owned by a German company and they know if they employ fewer people, you can lower prices."
Aldi was recently voted the most trustworthy company in Australia, flying rivals from supermarkets and brands like Qantas, in a recent Roy Morgan survey.
Dick Smith said that he was stunned by the result.
"There is a lesson held by foreigners and buy your products in the cheapest places in the world, employ almost no one and you will be voted number one," he said. Aldi Australia, Tom Daunt, told ACA that the company is striving to "provide its customers with high quality products at affordable prices" and that "losing the purpose of this business does not adds costs. "
"We offer a consciously small and carefully selected range of food products. 6000 grocery items, "said Mr. Daunt.
He stated that "Aldi" provides employment to tens of thousands of Australians, directly and indirectly, "and that Australians save more than $ 1.5 billion annually. shopping at the supermarket.
Dick Smith says that he will make an important announcement about his business tomorrow.
© Nine Digital Pty Ltd 2018
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