Fiat workers call for strike after owner spent $ 177 million for Ronaldo

The Agnelli family, which has owned Juventus in Turin for more than 90 years, controls car manufacturers Ferrari and Fiat Chrysler through its holding company Exor, which also owns 64% of Juventus

. boost

Fiat Chrysler, whose Jeep logo is plastered on striped black and white jerseys of Juventus, could get a huge advertising boost, badysts said.

If Ronaldo can lead Juventus to UEFA Champions According to Eric Smallwood, president of Apex Marketing Group, the media exposure for the only year in question would represent 58.3 million US dollars .

"We are all employees of the same owner, but in such a period" The company should invest in car models that guarantee the future of thousands of people, rather than enriching them only one. "

Juventus, winner of a record seve In 1965, Ronaldo scored 451 goals in 438 matches since joining Real Madrid in 2009, thus helping the club. win four Champions League titles, and La Liga, Spain's first football division, twice. Top scorer in the UEFA Champions League, Ronaldo, earned $ 61 million in salaries and bonuses last year, plus an additional $ 47 million in advances, according to Forbes, which makes him the third best player in the world behind FC Barcelona star Lionel Messi and American boxer Floyd Mayweather.

Its value to marketers is compounded by its huge presence on social networks. It has 74.5 million followers on Twitter, against 6 million for Juventus. On Instagram, it has 134 million followers, against about 10 million for Juventus.