[ad_1]
Over the past year, Fairfax Media (owner of The Sydney Morning Herald and L & # 39; age) and the free broadcaster Nine Entertainment Co have announced their intention to merge. Seven West Media and News Corp are also collaborating more closely and are launching an advertising partnership in the automotive sector. Sky and Nine News Corp recently launched a business channel together.
Fairfax chief executive Greg Hywood said the merger, made possible by a change in media ownership legislation in 2017, was the "biggest opportunity" for newspaper publishers.
As Nine's Hugh Marks puts it, "in the modern media landscape, the notion of rivals who can not work together … is dead".
Mr. Marks, Tim Worner of Seven, Paul Anderson of Network Ten, and Patrick Delany of Foxtel, said the opportunity for their businesses to be disrupted is "quality content", with several mentions on the importance of "big screen" television in homes opposed to just the mobile phone.
"The opportunity we have is that in this fragmented world, the reach of the mbades will only grow, while providing advertisers with a secure environment for the brand and the most rigorous and audited metrics on the market" said Worner.
In the modern media landscape, the notion of rivals who can not work together [each other] is dead.
Hugh Marks, Managing Director of Nine Entertainment Co
Mr. Anderson emphasized the importance of the size of a media company in 2018. "The scale has become extremely important and this could have something to do with the gigantic size of [Facebook, Apple, Amazon, Netflix and Google] and the amount of money they can pour into content and technology, "said Mr. Anderson.
The ability to retain and engage customers with the media has led telecommunications companies to take action to secure content rights, such as sports, which is part of the strategy of Telstra CEO Andy Penn. Telstra holds a 35% interest in the newly merged Foxtel and Fox Sports companies.
Loading
"The availability of content anytime, anywhere and on a growing number of international and local platforms is a clear benefit to our customers," Penn said.
Source link
