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by Bloomberg | July 26, 2018
Overnight in New York, Mercedes-Benz presents the car it will face like the tiny Audi A3, the BMW 1 Series and the Volvo S60: the Mercedes-Benz A-Clbad 2019 sedan [19659004] The new car will likely match Mercedes' most affordable price tag with a highly aerodynamic profile.
This was the world premiere of the entry-level sedan, which has already been sold as an elegant sedan in Europe. 19659004] "We did not think the European version was entirely appropriate for the European market," said Mercedes USA President and CEO Dietmar Exler. "With the sedan, it changes completely."
Mercedes is using it to try to capture more buyers from Audi and BMW's conquest, tearing up a page of the logbook that he wrote in 2013 when he launched the four-door CLA Coupe. This car has seen a conquest rate of 50 percent of first-time buyers at the Mercedes brand.
This time, although Mercedes has not yet released the price of the vehicle, it will probably be the cheapest Mercedes on the market today. This helps attract younger buyers, said Mr. Exler
. Indeed, people who bought the CLA were on average 11 years younger than the average age of buyers of other Mercedes vehicles. Exler said that clbad A should follow these tracks.
"The formula for success in this industry is quite simple: attracting younger customers to the brand and keeping them for life – Clbad A will establish a brand new gateway for our brand to new customers, young people."
It is already the most aerodynamic with a drag coefficient of 0.22, clbad A even beats Tesla industry leader Model S, which has a drag coefficient of 0.24. Mercedes has not released any efficiency figures, but buyers can expect it to drink fuel in the 12 km / l range because of its slippery nature.
The A-Clbad sedan will be available in A220 two-wheel drive and in A220 4MATIC four-wheel drive. Both are equipped with a 2.0-liter turbocharged in-line engine delivering 140kw at a top speed of 210 km / h thanks to a seven-speed paddle transmission.
From the outside, Clbad A looks a lot like a baby S clbad, with an elongated and low hood, fine chrome headlights, day lights similar to those of a torch, optional diamond radiator and , of course, central star.
But there are new additions: each lighthouse is equipped with several individual LEDs and standard LED headlights with integrated LED daytime running lights. The optional 19-inch wheels look larger and sportier than normal under the 2.7-meter compact wheelbase
Inside, 64 colors of optional ambient lighting make five times more colors than before.
safety and accident avoidance systems are as numerous as in its other more expensive vehicles. It even includes all the autonomous driving systems currently available in the S-Clbad, an important offer considering the expected price difference between the two (in the US, S-Clbad sedans start at $ 89,900 US, Clbad A will cost less than US $ 40,000). .)
Among the new technologies offered in this cheaper Mercedes, the latest version of the manufacturer's infotainment system, called MBUX, is endowed with advanced voice recognition and voice recognition control. a choice between two fully-featured hi-res interior speakers
(These configurations offer either two 7-inch screens as standard or two optional 10.25-inch screens.)
"Think of it as Siri or Alexa, just on wheels, "said Exler.
Drivers respond to the system by saying "Hey Mercedes" and then indicating their order.
It will be the first time that Mercedes presents the MBUX system, which also includes maximum resolution 3D graphics calculated in real time when the car is running.
It is likely to continue the brand's leading status with regard to digitization and technology in general. And will be a key determinant for potential conquering customers considering buying the car. This will give Volvo in particular a significant challenge; the Swedish brand has produced excellent displays and connectivity technologies in its new cars and SUVs like the XC60 and V60.
The production of the new A-Clbad sedan will be at the Mercedes-Benz Rastatt factory in Germany in 2019, with an Australian launch confirmed by mid-2019
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