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Microsoft has launched a free version of its Teams Collaboration application, which can be used without an Office 365 subscription.
Teams was launched early last year as a direct competitor of Slack, which offers a freemium version of its product from the beginning.
Last March, Microsoft made teams available to all Office 365 subscribers with Business Essentials, Business Premium, and Enterprise plans.
"We recognized that not everyone was still on Microsoft 365 today, and it's a really exciting step for us to offer a free version of Microsoft Teams On a global scale, comparing this across the market, this provides the most generous free version, "said Ian Heard, director of Microsoft Australia's Modern Workplace, Computerworld .
Heard denied that the freemium movement was the result of disappointing adoption rates.
"Microsoft Teams has had a strong impact on the market here in Australia, it's actually a real success for us in terms of adoption by customers.The main thing we want to do with the Freemium is extending it even wider.First, when we first launched it on the market, we wanted to centralize it around the Office 365 client, "he said.
The free version of Teams can be used by up to 300 people in an organization and offers an unlimited number of messages and search, audio and video, 10 GB of team file storage and 2 Extra GB per person for personal storage and unlimited integration.
"The idea is now to join a larger group and make it more readily available, and for it to be the new benchmark for work Modern on the market, whether you're having Office 365 or not, this expands the reach of the teams, "added Heard.
The freemium offer stimulates the attractiveness of teams on a market up here dominated by Slack. The move is expected to "negatively impact Slack in the future," industry badysts said.
In May of this year, Slack revealed that his platform had more than eight million daily active users (DAU) in over 500,000 organizations
of which three million are paying users, forming more than 70,000 paid teams. According to the company, this represents twice as many paying and daily users as Slack in the last quarter of 2016, making it "the fastest growing business application in history."
In April, Slack unveiled a series of new security and compliance features to enhance the appeal of its Enterprise Grid product. In comparison, in the last month of March, Microsoft Teams was used by some 200,000 organizations (compared to 125,000 in September of last year) much less than Slack.
"I can not dig into the details around the Aust"
Facebook had 30,000 companies using its Workplace offering (including NBN Co) in October 2017. Figures for competitors like G Suite Google and Atlbadian's Stride (released in March)
Pick up the Slack
Computerworld in May, Slack CTO Cal Henderson said that all that Microsoft has done around the teams, Slack will remain a success.
"They certainly have the benefit of a mbadive distribution and a mbadive sales force, but what we have seen more and more over the last decade, is that they have a lot to do with it. is that most companies are Microsoft customers and has prevented the rest of the SaaS world from continuing to grow and grow, "he said.
"The landscape is open to multi-vendor software delivery, which I think certainly gives us a chance to succeed," Henderson added.
Besides Slack had an edge over Microsoft by being the first engine on the market, and by putting more emphasis on the daily use Henderson said. Our goal is not to get a business to buy a bunch of licenses, but to make sure that everyone uses it every day to do their homework … is not the default position of most software manufacturers.
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Keywords collaborationOffice 365slackMicrosoft TeamsFacebook Workplace
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