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By Nicole Drum
On Sunday, The New York Times ran an article that revealed the ending of this week's milestone Batman # 50 and ignited wave of frustration and disappointment among fans, retailers, and even Batman writer Tom King. Now, the author of that article says he regrets spoiling the issue.
In an interview with Vulture, veteran New York Times correspond George Gene Gustines explains that, if he had a chance to do it over, he would have handled things differently.
"I've been pbadionate about roller coaster," Gustines says. "I think Tom King, Mikel Janin and everyone involved in the comic did a stellar job on this milestone issue."
As many fans are aware, in Gustines '' Vows '' column on Sunday, he wrote that the monumental wedding between Batman and Catwoman does not actually take place – a twist in his headline. While the article was written with DC Comics' collaboration, Gustines said he did not learn that he would not be able to do it.
"I approached it like a typical 'Vows' column – write about the story of the couple and what they are, which is what I'm trying to capture in the piece, which quotes only from the comic and not the creative team, which is more typical of my reporting, "Gustines says. "After I pitched the story, I would have thought it would not have happened." I should have asked for a non-spoiler headline. "
Unfortunately, the twist was made by the head of the head and the head of the head."
their anger over the reveal, with some going so far as to cancel their pre-order of the milestone issue. Comic book shops were also featured, calling the move to "marketing gimmick" that was negatively impacting their sales.
"I've already had my three-party call to cancel their pre-order for Batman ] # 50, "one store manager wrote on Twitter. "I feel like @DCComics owes me money now." @TomKingTK, you really shot yourself in the foot dude.Thanks @nytimes for costing me money. "
In addition to Gustines' regret The New York Times has also taken a look at how the issue has been addressed in the future.
"What responsibility, if any, do you have for your readers?" What is the role of a headline or news alert for a story that contains such a secret? The Times asked.
As for Batman # 50 itself, writer Tom King hopes that fans will go ahead and read the issue as it is not the end of the story. He told fans on Twitter
" Batman 50 is not the end," King wrote. "This is a 100 issue story documenting and celebrating the love of Batman and Catwoman."
Batman # 50 Goes On Sale Wednesday, July 4th .
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