Sales of swimwear "on fire" with bikinis all year thanks to Instagram

Swimwear at Aerie is "on fire," according to Jennifer Foyle, president of the global brand Aerie. Sales in the company's swim category have more than doubled in the last two years.

Sales of organic products on Instagram grew 168% from one year to the next, said Foyle

. Sales are those that use social media as a tool to "raise the level of communication" with the consumer, said Marshal Cohen, chief retail industry advisor at the NPD Group

. Where are you going? Cohen said, "Unless you go to a swimwear store, you get no service to educate you, people rely on social media."

Fran Horowitz, CEO of Abercrombie & Fitch, said that Instagram had created a dialogue between the company and its customers, who often come back to what they buy.The company, including its subsidiary Hollister, has had Similar findings on Instagram According to Horowitz, the first two messages in terms of engagement, the number of "likes" and comments that they have achieved over the past year were "19659002" The two marks for both bades are double-digit Horowitz says

that the brand's ambbadadors – professional models such as Lawrence to social media influencers like Julia Nell – blow up the blaze. Swimwear industry and make Instagram a virtual catalog for con summers.