Sonos files to go public, has sold more than 19 million devices

Sonos officially filed an initial public offering today, marking a milestone that the audio company is trying to set itself apart in a world of smart speakers. The company, founded in 2002, has become a dominant force in the speaker industry, with a name that is anything but synonymous with the concept of multi-room audio installations. Sonos will trade on the Nasdaq Global Select Market under the symbol " SONO."

The deposit is also a good preview of some of the numbers behind the Sonos business. As of March 31, the company said it has sold 19 million products in about 6.9 million homes around the world, a statistic that reflects one of Sonos' biggest strengths. With an average of nearly 3 speakers per customer, the numbers confirm that people who buy a Sonos device will probably continue to develop their configuration by buying more. Sonos also claims that its customers tend to listen to 80% more music after purchasing their first Sonos product.

The Sonos deposit also revealed a deeper look at his recent gains. Recent figures look impressive, with the company generating revenue of $ 655.7 million in the six months from October 2017 to the end of March this year, with a net profit of 13, $ 1 million.

But the company's $ 992.5 million business figure in 2017 – despite a 10% increase over 2016 – was not enough to put society in black, with a net loss of $ 14.2 million for the year. The company also notes that 55% of these revenues were generated outside the United States.

Sonos also points out that its current business model relies heavily on integration with other services and partners, such as Spotify, Apple and Amazon. The company also notes in the filing that, in particular, its partnership with Amazon that gives Sonos One and Beam access to Alexa may be revoked by Amazon with "limited notice" – which means that Amazon could in theory end at the Sonos integration if she decides that she wants less competition for her own Echo speakers (which, according to the company's current rumors with Google on Chromecast and YouTube on Amazon, seems at least possible).

Sonos first filed documents for its registration with the SEC in April, according to a report by the Wall Street Journal who believed that its valuation on the market could be as much as it could be. order of 2.5 to 3 billion dollars.