Spotify added 8 million paid subscribers thanks to family plans



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As a result of this growth, it was 12 percent increase in revenue, earning $ 1.27 billion ($ 1.45 million) compared to $ 1.14 billion last quarter . It's still not operating a profit, however, having lost $ 90 million this time around.

Another thing that helped with its Family Plan was its $ 13 Hulu Bundle. It has been emphasized that, again, it has had a positive impact on customer loyalty.

On the negative side, Spotify notes that it was affected by the new GDPR privacy rules in Europe. This apparently slowed subscriber growth in the region where Spotify has its largest customer base (37 percent of total subscribers). However, the streaming company notes that it is now GDPR compliant, and thinks that the dip will be a one time thing.

Whether the subscription boost is enough to hold its rival remains to be seen, but last we checked, Apple Music had about 40 million subscribers, and should have boosted that considerably over the last few months. Apple may, however, have more users than Spotify in the US at this point, according to reports.

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