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by
Hannah Elliott
New York | This week, in a vacant lot next to the Ace Hotel in downtown Los Angeles, Audi has Robert Downey Jr.
And it was not for the R8 of $ 175,000 US ($ 239,600 US).
the Iron Man star was hired to promote the debut of the Audi e-Tron GT Concept, the all-electric car built by Audi on the same platform as the very enthusiastic Porsche Taycan: the two cars will share 60% of their components.
Both vehicles represent the multiple attack of the parent company Volkswagen on the domination of the electricity market by Tesla.
"Share, it's good, is not it?" said Mark Del Rosso, new president of Audi of America.
Publicity
It was the first big public appearance of Del Rosso, former CEO of Bentley Motors, who officially takes the lead of Audi in the United States on December 1.
The 590-horsepower (434-kW) four-door "coupe" is Audi's latest all-electric offering, which unveiled the e-Tron SUV in September and the PB18 e-Tron supercar a few weeks ago.
An Audi e-Tron Sportback will then come into the range.
"By 2025, 30% of our volume will be electric," Del Rosso said.
Despite the relaxed atmosphere of tacos, sliding food carts and badtails, Audi executives remained mostly dumb on the details of the electric coupe.
But they said that he would have a battery of 100 kWh, a range of 400 km and a time of 0.65 km / h (96.6 km / h) ).
It will be able to charge 80% of the battery charge in 20 minutes.
From the outside, the concept vehicle already looks ready for production, with body shades and a roofline similar to that of the new Audi A7.
The big battery is at the bottom of the car, which makes it possible to drive lower than an S7.
With his square nose, his stocky rear end and his graphic daytime running lights, he seems ready to crouch.
Inside, the seats were lined with a fabric made from recycled fibers.
"A changing world needs beauty and intelligence to propel itself forward," Del Rosso said.
The saxophone player of Pink Floyd is past; Kraftwerk played in the background.
"It's part of our evolution."
The Audi e-Tron GT will be marketed from the second quarter of 2019 and deliveries will begin by 2020.
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