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The Federal Court of Australia has temporarily banned Crownbet's online betting service from changing its name to Sportingbet at the end of the month for fear that this could harm the brand and the activities of the betting company. sportsbet sports. With respect to Crownbet's proposed change of name, the court agreed that it is likely that consumers will have difficulty distinguishing between the two brands of paris
The Federal Court precludes Crownbet from changing its name for Sportsbetting
"Consumers will likely have trouble with both names, and that can affect their ability to locate Sportsbet's business, by entering a URL into an Internet browser." , or by conducting research in order to reach Sportsbet's online portals. "
Crownbet acquired bookmaker William Hill with the agreement that Crownbet would cease to use the William Hill Mark by October 02] In December of last year, Crown Resorts sold its 62% stake in Crownbet on condition that it ceases to use the Crownbet brand before the month of August of this year.
Crownbet has proposed to rename Crownbet and William Hill. changing name for Sportingbet, which was temporarily denied by the Federal Court of Australia.
The court also noted that Sportsbet has spent a lot of money on its advertising since 2015, which resulted in a very high level of brand recognition with Australia
"Sportsbet alleges that the defendants [Crownbet] threaten to engage in deceptive or deceptive commercial or commercial conduct in Australia, or likely to deceive or deceive
Sportsbet alleges that the respondents acent to infringe the trademarks of Sportsbet, "says the audience.
Last year, Sportsbet unveiled its most controversial advertising campaign to date, "Put the & # 39; Androi roid of Ben Johnson cheating drug show.
Advertising was later banned by Ad Standards to suggest that the "roid" is a positive element to the new App and encourages people to bet quickly.
Meanwhile, Crownbet named The Melbourne Monkeys as the official creative agency in August, publishing an ad campaign starring Australian actress Nicki Whelan three months later.
Crownbet and Sportsbet
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