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During the same period, Chinese visitors spent about $ 300 million in Washington, making China the largest visitor market in the country in terms of spending.
The number of Chinese visitors has increased on average by 11.6% per year since 2016, compared to the national average of 11.3% for the same period.
According to the Minister of Tourism, Paul Papalia, the new strategy would support this growth by stimulating business travel and incentive trips, as well as promoting products through the intermediary. existing key distribution partners.
Papalia said China has been a strong market since the introduction of direct flights between China Southern Airlines between Perth and Guangzhou, with the number of visitors having more than doubled since that time.
"We are aware that it is possible to further develop this market.That is why we are implementing a new strategy for the Chinese market as defined in Tourism's two-year action plan. WA, "he said.
"The plan also includes an increase in China's air capacity with new direct flights and increased frequency on existing services."
China Southern Airlines currently offers five direct flights between Perth and Guangzhou, served weekly by an Airbus A330 carrying 258 pbadengers.
As part of this strategy, Tourism WA will also encourage local tourism operators to become China Ready, a training program designed to provide cultural knowledge and understanding to build successful relationships with the Chinese.
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