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The company announced that it would be the main mode of monetization, while offering businesses the opportunity to reach users of WhatsApp.
Experts have predicted that WhatsApp would find different ways to monetize the platform, since Facebook has spent the colossal $ 19 billion to acquire the courier service. With respect to the monetization plan, WhatsApp officially announced that it was displaying ads on the WhatsApp Status page. Chris Daniels, company spokesperson and vice-president, made the announcement and added that the service offered to users of the email platform would remain free and there was no plan to charge fees.
WhatsApp would like to treat its Status page as its stories are similar to those of Snapchat. Users post text, videos, and photos on the Snapchat Stories page, and the Status page in WhatsApp is used for a similar purpose, where the publication lasts only 24 hours. It is reported that this state page has more than 450 million WhatsApp users who upload their photos and so on. They will become the first targets of the advertisers to whom to send their messages.
WhatsApp is already generating a revenue stream from WhatsApp via the WhatsApp Business API. With the help of this feature, WhatsApp allows companies to send important messages (such as MakeMyTrip tickets) and pay WhatsApp to use this feature.
Daniels also badured users that the company remains committed to end-to-end encryption of data within the application and that the data privacy standards will not be tampered with.
The idea of monetizing the service has been a bone of contention even within the organization. WhatsApp co-founder Brian Acton, who continued after the takeover of Facebook, left the company last year and rumors were circulating at that time. This has not yet been confirmed, although Acton recently revealed, well after his resignation, that Facebook was considering monetizing WhatsApp even before it officially took control of WhatsApp.
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